Whether you are just starting out a new business, or launching new products or services, you need to have a strong sales proposition. Maybe you need to draft a powerful sales letter, or perhaps you are trying to come up with... read more
There’s a Masterchef contestant that should have you on your toes – not just for your cooking but marketing your business! Masterchef Australia has just wrapped up it’s sixth season. I’ve watched all seasons and knowing the ratings’ decline... read more
Location-based engagement with businesses is an incredible (and incredibly powerful) aspect of mobile marketing. While there are great apps like foursquare, and Facebook Places that allow geographical ‘tagging’ of businesses in posts and photos, there are other ways to use... read more
Social media is a standard component of modern day marketing but it can feel a bit like talking to an empty room when you start out. Then you start rocking it and you’ve built a community around your business.... read more
Is your product or brand experience shareworthy? You’re lying on your favourite beach, great book in hand, waves crashing gently, calming the corporate soul with your significant other beside you. In a word, bliss. The book is great.... read more
Every successful SMS competition or trade promotion campaign starts with careful planning. Before you proceed, define exactly what your business objectives are and clearly identify how you will engage with your target audience. Here are some specific business benefits... read more
Smart phones and tablets have made it possible for us to watch videos, listen to podcasts, read eBooks and consume information while ‘on the go’. Here are four considerations for mobile content. 1. Attention Spans Are Short The long... read more
I have one of those “for love” businesses. Sure, I’d prefer it was more of a “for profit” business, but it’s definitely getting there! BUT, when it started, the motivation was love. I first had a dream of starting... read more
One of the biggest issues we come across particularly with SME’s, is businesses undertaking marketing activities adhoc because they don’t have the time, inclination or money to spend on doing a marketing strategy or campaign plan. So why is... read more
In The Power of foursquare webinar, best-selling author and business communications expert Carmine Gallo demonstrates the ability to create creative promotions through locational social media app foursquare. ——————– When fashion designer Jimmy Choo created a competition called “catch... read more
I ran my first webinar way back in 2006. After running an events business for the 13 years before that I was thrilled to find a way to run events without leaving home! Since then I have used webinars... read more
Click to download this episode. Krista Neher of Boot Camp Digital and author of Visual Social Marketing for Dummies, shares her advice on how to use visuals in social media. In this Social Media for Small Business podcast, she... read more
