Hiring an online marketing consultant can be a great move to explore new opportunities and attract more business. However, in order to get the most out of your marketing investment you need to be prepared. So before you dive... read more
I recently spoke on the phone to two prospective clients who both wanted the same thing: more customers. They were both planning on sending an email to a list of names they had bought from a list broker. Both... read more
Newsletters are an important form of communication between a customer and a company. But, when your customers’ inboxes are filled with hundreds of emails every day, how do you make sure your newsletter stands apart and doesn’t go straight... read more
Rebranding is an often used tactic by marketers and business owners to create a new buzz. But what is it in actuality and when does a business need to consider it? Before I talk rebranding, I need to start... read more
For an entrepreneur trying to grow their business online, it may seem like there’s an endless supply of exposure to be gained. And while there’s plenty up for grabs, you need to remember that your competitors are also fighting... read more
We all know that great marketing is key to the success of any business. But plenty of small to medium enterprises (SME) out there struggle to maintain a strong and effective marketing strategy and marketing program, due to time... read more
There is an often repeated mantra in marketing: Write about benefits rather than features. A marketing feature is a fact that describes what a product or service is, has or does. A marketing benefit describes what is gained or... read more
Advertising is any paid way to encourage audiences of readers, viewers or listeners to take action on products, services and ideas. Advertising covers everything from traditional media such as radio, television, newspapers, magazines, billboards and direct mail to the... read more
Look at the last 10 blog posts you’ve written. Run through the enewsletters you’ve sent this year. Maybe you use ebooks to demonstrate expertise and credibility. Perhaps you’re running webinars, or producing podcasts or videos. If you’re doing any... read more
Marketing strategy is a vital ingredient when working on your marketing plan and tactics. Deciding what you will do as part of the marketing for your business is not necessarily difficult. Marketing is not new; there are thousands... read more
Is text message marketing an outdated medium, or is there a place for it in the future of mobile? According to Chuck Martin, author of The Third Screen: Marketing to Your Customers in a World Gone Mobile, “SMS is... read more
