Integrating social media into your ecommerce website can help build trust, increase sales and create a sense of community. Today’s post from guest contributor Clare Lancaster of Dot Marketing shows you 5 ways to use social media in your... read more
There’s one marketing secret that is guaranteed to boost fresh leads and sales to your business. It’s fast, cheap and measurable. Any guesses? Search-marketing is a valuable acquisition strategy that most small-business owners have recognised, but few know how... read more
We asked our community this question for the current issue of our Women in Business eNewsletter. A compilation of these answers was published for our community of women across Australia to learn from. Click here to read our current... read more
If this month’s BRW magazine is anything to go by, Australia seems to have missed the recession and is predicted to come out the other side with minimal harm. The US Federal Reserve Chairman, Ben Bernanke, said, “the prospects... read more
In a perfect world, marketing projects would proceed in a smooth, clearly marked path from their beginnings – where the business objective is defined – past a series of landmarks – the marketing tactics – to the lovely endpoint... read more
Marketing planning provides a holistic and considered approach to business growth, guaranteeing optimal use of resources by avoiding wasted ad hoc expenditure on reactive and untargeted activities. The marketing plan extends from the business plan and ensures all marketing... read more
Ok, bad punn, but… Here at 53rd Street and 6th Avenue in Manhattan one Doner Kebab stand has a line going back quite a way. I’d guess there were over 30 people in line at 9.30pm at night. Hours... read more
Ok, bad punn, but… Here at 53rd Street and 6th Avenue in Manhattan one Doner Kebab stand has a line going back quite a way. I’d guess there were over 30 people in line at 9.30pm at night. Hours... read more
Thanks to HerBusiness advisory board member, Susan Wareham McGrath, who recommend this very cool site – quickanddirtytips .com. Their tagline is ” Fun, friendly, practical advice to help you do things better.” The site offers short, actionable advice in... read more
I don’t think you ever forget the people that made the most difference to your life. In business – it’s been my mentors that will stay with me forever. This week was the fourth anniversary of the death of... read more
Do you have a Facebook profile? LinkedIn? Do you use Twitter, have a blog or a website or use other social networking platforms, like the ABN’s Know-How Now! community? Do you use email stationery or signatures with tag-lines or... read more
Here are 7 rules for creating headlines that sell – or that can at least buy you time so your customer reads your offer. Rule No. 1: Don’t try to be too clever Too often the temptation with a... read more
