The most important thing you can do if you want to be successful at marketing your small business is to commit to it. Commit to investing in marketing (not just money, but time and attention). “What should I spend... read more
I’m a marketer, and I’m always looking to see what’s new and relevant to me and to my business. I’m also an avid reader. Whether it’s ebooks, paper books, audio books, I’m lapping up new content and information via... read more
I’m a marketer, and I’m always looking to see what’s new and relevant to me and to my business. I’m also an avid reader. Whether it’s ebooks, paper books, audio books, I’m lapping up new content and information via... read more
Leading up to the launch of a new site, I’m researching everything about the power of social media. Before I catapulted myself into the Twitterverse, I confess I cynically suspected it would be full of people updating me about... read more
How often do we sit and think about how symbols, pictures and taglines affect our brand? Conversely how aware are we of the effect on us of our favourite brands’ symbols and other visual identity references? Are you a... read more
We asked our community this question for the current issue of our Women in Business eNewsletter. A compilation of these answers was published for our community of women across Australia to learn from. Click here to read our current... read more
Technology has transformed the marketing landscape, impacting product design, customers’ search and purchase behaviour, and marketing communication. Technology also provides a multitude of exciting opportunities for business. Here are three: Technology Impact # 1: Types of products and services... read more
Last Friday to Sunday I attended an Internet Marketing seminar hosted by Ed Dale of 30 Day Challenge fame. You may know Ed from Internet Marketing this Week, an almost-weekly podcast that I highly recommend if you’re interested in... read more
A bullet-proof marketing strategy is essential for business success. It is also something that business owners often grapple with. They like the idea of having a strategy but hate the idea of executing one. ‘How am I going to... read more
Last Friday to Sunday I attended an Internet Marketing seminar hosted by Ed Dale of 30 Day Challenge fame. You may know Ed from Internet Marketing this Week, an almost-weekly podcast that I highly recommend if you’re interested in... read more
You often hear business experts talk about a business plan being similar to a road-map – it shows you the way to go, gives you milestones along the way and helps you progress your business journey – similar to... read more
Having watched the film “The September Issue” last week I got to thinking about how really powerful brands can influence consumers, trends, and thinking. I started reflecting on the concept of building brands of influence and considering whether they... read more
