Want to double the number of comments on your Facebook page? Then use more photos. Photo-related posts attract an astonishing 104% more comments than the average update, according to Hubspot. The marketing software developer studied 8,800 posts on business... read more
Click here to download this episode. Cameron Parker runs Marketing and Operations for Black Milk Clothing, a multi-million dollar, 100% Australian-owned online clothing store. Cameron has over 10 years of Marketing and Advertising experience working in Australia and the... read more
I was fortunate enough to be invited to a Glen Eira Women Business Network event where the key speaker was Ita Buttose, a well-known Australian businesswoman, journalist, speaker and – dare I say – born entrepreneur! Ita stirred up... read more
Shock-Horror! The Super Bowl is not something I am usually interested in, however, I AM always drawn to it for its fame in the advertising world. Its fame stems from it being the most expensive, yet highest reach event... read more
Recently, I came home to a postcard from a boutique fashion retailer. They actually sell clothes that 40+ women like me can wear and enjoy – bliss. Was there anything incredibly unusual about the postcard? Not really. What mattered... read more
Recently, I came home to a postcard from a boutique fashion retailer. They actually sell clothes that 40+ women like me can wear and enjoy – bliss. Was there anything incredibly unusual about the postcard? Not really. What mattered... read more
As a successful business owner or leader, you understand how important it is for your company to be seen on the Internet. You probably also know that website designers like to talk about a mystical voodoo science called “Search... read more
This is the time of year we’re making, and breaking, resolutions. Resolutions about our health, our wellbeing and our business. I think, as we get older, we start to see resolutions for what they are. High expectations that we... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Lauren Brown, Managing Director of Pulse Marketing and previous winner of the Telstra NSW... read more
If you have a website, you probably think about your search engine rankings a lot. Getting on the first page of Google for your main keywords is pretty much what everyone online wants… including me! The thing is that... read more
If you run brand promotions, competitions, Facebook promotions, or any other type of sweepstake, you should take a read of the following guide to make sure you are covering all your legal bases. Why Permits & Terms And Conditions?... read more
Many of us know about the power of Google AdWords campaigns – different marketing messages sending customers with different needs to very specific landing pages with laser targeted information. Have you ever thought about doing that with your print... read more
