Throughout my 15 years of marketing, business owners have consistently provided one clear message: Times are tough. Sometimes this statement becomes an excuse. An excuse not to spend money on marketing. An excuse to cover for poor business decisions.... read more
In my last post, I discussed how I had broken up with Facebook and the importance of keeping your personal and business pages separate. But the other interesting take-away from my experience was the reality of my online relationships.... read more
Whether it’s online or in the real world, in 2013 we’re all drowning in communication. It’s never been harder to get attention long enough to make a difference. It’s vital that you keep this front of mind whenever you’re... read more
When you own a small business, every decision you make is critical. Your marketing strategies are among the most costly and critical ones. So how do you take the little you have and turn it into gold? Use online... read more
An easy to follow, 8-step plan will help increase results from your advertising. Many small business owners take a shotgun approach to advertising, hoping that they will hit their target. This approach can waste time and money. The reduced... read more
So, you’ve been trying to make your product new and exciting, and haven’t seen the results you’ve been looking for. You start wondering what you’re doing wrong. Is it the marketing? Is your product exciting enough? Are your competitors... read more
If you don’t work in the marketing industry, the terms Promotional Marketing, Brand Activation and Experiential Marketing can seem daunting. This is where I hope to shed some light. As business owners, we often have to wear many different... read more
Last week I was introduced to a great little app by Frances Pratt, our HerBusiness blogger and sales guru. Pomodoro (yes, Italian for tomato) is a little time management tool that breaks your time into 25 minute blocks. So... read more
Marketing Consultants seem to be everywhere! Marketing, like many service industries, has a low barrier to entry and people can easily profess to be an “expert” with little experience. Think Social Media: How many workshops do you go to... read more
Marketing is hard, let alone when you’re a start-up. When I decided to take the leap-of-faith, my family and friends asked: “How are you going to get clients?” I joked back: “I better know, I’m a marketer!” But knowing... read more
For most of last Friday, a big chunk of inner Melbourne was in gridlock – all because a driver realised at the last minute that they were in the wrong lane to exit the CityLink tollway. Their swerving car... read more
Mother’s Day is around the corner and it’s time to utilise the opportunity as a marketing platform for your business’ sales. Or is it? Last year, before I got ready to host my Mum for Mother’s Day, I did... read more
