Undoubtedly, the biggest trend in survey feedback incentivisation has been offering the chance to win an iPad or the like. To incentivise or not to incentivise—that is the real question for small businesses. Many people believe incentivisation is a... read more
With numerous updates to mobile technology constantly occurring, it is easy to get distracted by the latest gadgets or flashiest marketing tools. Smart phone apps instantly come to mind. How do you know whether creating an app is the... read more
Location Based Marketing Location based marketing is most suited to businesses where locality has some relevance either from a product or a customer segmentation perspective. Obviously for a retail business with specific store locations, it’s simpler to understand. Or... read more
I’m a fan of QR codes or “real-world hyperlinks” as a business marketing tool. QR codes are 2-dimensional bar codes that represent data such as a website URL, a phone number, or other content. Using a QR code reader... read more
The Third Screen author Chuck Martin believes small businesses have an advantage when it comes to the rapid movement and instantaneous nature of mobile technology and mobile marketing. “They have less infrastructure and things in the way, essentially, between... read more
Successful companies plan. This is the time of year when many companies refresh their business plans, marketing plans, sales plans, financial budgets and cash flow plans. By the time March or April arrives, these plans may be gathering dust,... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
According to Wikipedia, relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns that emphasize customer retention and satisfaction, rather than a dominant focus on sales transactions. I like to take it one... read more
Having great content for your business is important to help you promote your brand, communicate a message and engage your target audience. Engaging your target audience with content is a great way to build a relationship with them, gain... read more
I spent most of last weekend at the Festival of Golden Words rubbing shoulders with Hannah Kent, Andy Griffiths and Dr Philip Nitschke, amongst many others and thoroughly enjoyed being immersed in all things literary. While there were many... read more
Just five years ago if you were a blogger you were seen as a geek, a computer nerd or even a little strange. Blogging is in fact just another term for online self-publishing in a world now dominated by... read more
