Is text message marketing an outdated medium, or is there a place for it in the future of mobile? According to Chuck Martin, author of The Third Screen: Marketing to Your Customers in a World Gone Mobile, “SMS is... read more
Whether you are just starting out a new business, or launching new products or services, you need to have a strong sales proposition. Maybe you need to draft a powerful sales letter, or perhaps you are trying to come up with... read more
Location-based engagement with businesses is an incredible (and incredibly powerful) aspect of mobile marketing. While there are great apps like foursquare, and Facebook Places that allow geographical ‘tagging’ of businesses in posts and photos, there are other ways to use... read more
In this article, Lauri Lassila shares crucial SMS and MMS marketing tips and explains how to craft compelling offers. Create a Genuine Value Offering Your customers need to feel that they are getting something that others aren’t when... read more
Social media is a standard component of modern day marketing but it can feel a bit like talking to an empty room when you start out. Then you start rocking it and you’ve built a community around your business.... read more
Is your product or brand experience shareworthy? You’re lying on your favourite beach, great book in hand, waves crashing gently, calming the corporate soul with your significant other beside you. In a word, bliss. The book is great.... read more
Every successful SMS competition or trade promotion campaign starts with careful planning. Before you proceed, define exactly what your business objectives are and clearly identify how you will engage with your target audience. Here are some specific business benefits... read more
Smart phones and tablets have made it possible for us to watch videos, listen to podcasts, read eBooks and consume information while ‘on the go’. Here are four considerations for mobile content. 1. Attention Spans Are Short The long... read more
I have one of those “for love” businesses. Sure, I’d prefer it was more of a “for profit” business, but it’s definitely getting there! BUT, when it started, the motivation was love. I first had a dream of starting... read more
In The Power of foursquare webinar, best-selling author and business communications expert Carmine Gallo demonstrates the ability to create creative promotions through locational social media app foursquare. ——————– When fashion designer Jimmy Choo created a competition called “catch... read more
Author of The Power of Foursquare Carmine Gallo explains Smartphone app foursquare and its social media branding capacities for business owners. ——————– “Foursquare is a powerful form of marketing. It’s an extension of our brand in a... read more
Undoubtedly, the biggest trend in survey feedback incentivisation has been offering the chance to win an iPad or the like. To incentivise or not to incentivise—that is the real question for small businesses. Many people believe incentivisation is a... read more
