Are you driving a bumper car… or a race car? Behind the wheel of your company, you’re revving up a high-powered race car. You know you have the horsepower to get where you’re going. But you’ve got to keep... read more
When businesses talk, the most crucial thing is how you employ the user engagement strategies. To undertake any kind of business successfully, user engagement is the primary thing. This can help to increase the company’s communications with the end... read more
Images have a powerful pull on humans, and this is something you can use in your favour. I’ve been working as a journalist for 20 years now, 10 of those as a freelancer, and people I interview still seem... read more
Don't let excuses stop your marketing performance in 2016? Here are the top 4 excuses for not planning your marketing. read more
A new year brings new challenges and new opportunities in business. Tackling video can seem more challenge than opportunity, but you can overcome your blocks to make it part of your marketing. I’m from TV journalism where being in... read more
The secret to a healthy and successful business is being surrounded and supported by a skilled team. Natasha Hawker is an accomplished author and businesswomen with 20 years of experience in the human resources industry. As a blogger for... read more
Effective marketing is crucial to the success of any business. Nicki Walsh understands this and, as the Managing Director of Blaze Marketing, believes in strategic, integrated and cost-effective marketing that lets businesses grow and develop. She utilises her expertise... read more
The year that saw Michelle Payne become the first female jockey to win the Melbourne Cup, another change of Prime Minister and an Australian competitor in Eurovision is drawing to a close and a little PR planning now will... read more
The HerBusiness channel features interviews with businesswomen as well as instructional videos. The channel now boasts almost 200 videos with new interviews added throughout the year. We’ve put together our top five most viewed videos below for you to enjoy! Karen Davidson,... read more
Webinars are great sources of information that can be repurposed into a multitude of different digital assets to help drive traffic to your business long after the original post. Here are a few simple ways to extend the lifespan... read more
“Once you have a public Google+ profile it becomes your online identity. It is important that you make a ‘digital brand’ that you are proud of.” Google+ is Google’s social media platform and is the second largest social media... read more
Newsletters are a great way to keep customers interested in what’s happening with your business and what products or events are coming up. However, many small businesses find it difficult to come up with new and interesting content week... read more
