In Her Shoes Video Series

Innovative Market Research

The multi-award winning team at Ruby Cha Cha uses innovative market research to provide insights and create business stories that allow their clients to solve marketing challenges. In this interview we learn the role that research should play in... read more

The Myths About Women in Business

Catherine Fox is Deputy Editor of Australian Financial Review’s BOSS magazine and writes a weekly column, ‘Corporate Woman’ for the newspaper. She joined the AFR in 1989 and has held a variety of positions, including marketing and Smart Money editor. Catherine... read more

When Risk Taking Pays Off

Annie Crawford is the founder of Can Too, a charity organisation that trains non-athletes to compete in endurance events while raising millions of dollars for Cancer research Can Too supports people to breakthrough fears and limiting beliefs by taking... read more

How to Choose Your Business Advisors

Louise Woodbury is the co-author of “The Invisible Entrepreneur” and “The Invisible Partnership” and is CEO of Quantum Dynamics, a leading consultancy that specialises in supporting fast-growth for small-to-medium sized businesses. In this interview, Louise discusses how to choose your... read more

Leadership from the Inside Out

Karen Matthews was the CEO of skincare company Ella Baché for ten years before starting Inside Out Leadership. She is responsible for having launched Australia’s first skincare franchise in 2002, as well as steering the family-owned, fifty year-old business... read more