One of the things I ask clients to describe during our copywriting brief is the personality of their brand and the tone needed for the copywriting piece. Your brand personality gives people something to relate to. It also helps... read more
In How to Create a Social Media Schedule – Part 1,we looked at daily social media content tasks. This time, let’s turn to weekly, monthly and annual social media posting tasks. Weekly Google loves freshly updated content on your... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
Do you want to convince a client to choose you over the competition, sell an idea to investors or convince your boss why you should be paid more? According to Oren Klaff, author of new book, Pitch Anything, your... read more
Everyone talks about the benefits of social media. You can get Google juice. You can build your reputation. You can position yourself as an expert in your field. But the prospect of producing all that social media content can... read more
Navigating conversations and navigating road trips – they each have their challenges. The map (or in the case of conversations, the protocol) may be difficult to read, or there may be times where the path seems arduous – an... read more
I often speak with small business owners about the value in using social media and some of them respond with social media myths, stories that are just not true. These myths are an unnecessary obstruction that prevents them from... read more
Recently, I ordered a book from a well known online book retailer and experienced a significant delay in delivery. Navigating their online customer service facility to find out what was happening was extremely frustrating and made me more irritated... read more
The HerBusiness Masterclasses are small-group sessions that focus on specific member issues and offer practical advice in a hands-on way. I was honoured to present the very first Masterclass in December 2011, focusing on how to use copywriting to improve... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
It is one thing to hear that working with bloggers is a great way to spread news about your business and products, but it’s another thing to know how to approach and work with them in a way that... read more
If you’re like many business owners, the prospect of writing copy for brochures, newsletters, websites and other communication tools is akin to having teeth pulled. You slave away for hours, only to come up with something that doesn’t convey... read more
