Networking is one of the oldest and most effective marketing tools for small business owners. The advent of Twitter has taken networking to a whole new level. When used as a networking tool, Twitter can exponentially expand your networking reach,... read more
Your business card is probably one of the cheapest forms of marketing collateral you buy. With the right design and thoughtful, creative content, your business card can be a brilliantly effective tool to generate leads, drive visits to your... read more
I’ve had heaps of fun using (playing) with the new Nokia Lumia 800. First up, Apple is not for me. I can see it has great features and benefits, however my brain doesn’t work the same way, so I... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Anita Simon, co-developer of SAVI, the System for Analysing Verbal Interaction, and co-author of... read more
One of the key comfort zone points that I developed as a result of spending most of my adult life in Australia, is to not ‘rock the boat’, or ‘make waves.’ Let’s take a moment to consider the whole... read more
Click here to download this episode. As more and more business communication is conducted via social media platforms, many employers worry about the risks. Listen to this Social Media for Small Business interview with Peta Ellis to learn:... read more
Ever since the time of Ulysses or Odysseus, mentors have been around to provide insight and guidance to mentees or protégées. Today, a mentor’s role involves giving encouragement and practical plans on how to deal with personal dilemmas. This... read more
When business writing isn’t something you do every day, sitting down to write an article, brochure or webpage can be quite daunting. You know what you want to say, but you’re not confident that you can translate it into... read more
Click here to download this episode. As image sharing apps and platforms explode into the social media space, how can small businesses harness the power of good old-fashioned photo sharing? Listen to this Social Media for Small Business... read more
Things change. Contracts come to an end, great TV shows get cancelled, your kids go to university. Hey, that’s life! But for a small business, placing your bets on a single resource means that any drop of change can... read more
Click here to download this episode. Margie Warrel is the author of Find Your Courage – 12 Acts for Becoming Fearless at Work and in Life. Is it time for you to have more courage in work and... read more
Click here to download this episode. Stop wondering, “What shall I tweet about today?” and develop a strategy that builds brand consistency, potency of message and more importantly, strategic results. Copywriter and Content Strategist, Sally Bagshaw from Snappy Sentences... read more
