You’ve decided – this year you are definitely adding video to your marketing so you can move people from “I’m thinking about it” to “I want it NOW”. You’ve read my articles on how to create a business video,... read more
The year that saw Michelle Payne become the first female jockey to win the Melbourne Cup, another change of Prime Minister and an Australian competitor in Eurovision is drawing to a close and a little PR planning now will... read more
It’s interesting how we try to sort out conflict only to find that the facts have been skewed and the story has grown. Misunderstandings often arise when we build on that story and jump to conclusions. Taking the time... read more
There is no question that as professional women there will be times that we need to voice our opinion, to speak up and stand our ground. To be able to do so with confidence requires us to be assertive.... read more
Writing goes with the job of being a business owner or corporate manager. Whether you are writing copy for your website, putting together a newsletter for your database, crafting social media updates or brainstorming inspiring words for an annual... read more
Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Some would say, everything. Choosing the right name for your company or product or service is... read more
“Where there is no vision, the people perish.” –Proverbs 29:18 Imagine if Abraham Lincoln, Martin Luther King, Jr., or Mother Teresa of Calcutta had been unable to effectively communicate their vision. What a different world this would be. Great... read more
I’ve seen a funny cartoon doing the rounds on Facebook that shows someone in the 1990s being thrilled to receive an email, while their friend is overwhelmed with a pile of snail mail. Then the same characters are reversed... read more
So many businesses these days figure that they don’t need to worry about talking to us or providing customer service, because we don’t expect it any more. They are wrong! Think about your best experience in business and invariably... read more
So many businesses these days figure that they don’t need to worry about talking to us or providing customer service because we don’t expect it any more. They are wrong! Think about your best experience in business and invariably... read more
There’s no doubt that when your workplace relationships are working well, your business prospers. But it only takes one bad relationship to start to erode your workplace harmony. When relationships in the workplace break down or you find yourself... read more
So you have a company brochure or two, but do they actually work? When was the last time you reviewed your marketing collateral and sales materials? Or better yet when was the last time you obtained a strategic independent... read more
