There are many, many aspects to marketing – your brand, the marketing activities you undertake, measuring your outcomes, the budget you have available to spend, not to mention taking the time to actually ‘do’ the required marketing activities in... read more
We asked our community this question for the current issue of our Women in Business eNewsletter. A compilation of these answers was published for our community of women across Australia to learn from. Click here to read our current... read more
For anyone that owns a business, at any stage of development, planning for business success is vital. A business plan is an essential tool to ensure that the resources and assets of a business are strategically applied and act... read more
There are many things you should plan, but what should you plan for your business? Planning comes in many forms, which combined can provide you with a blueprint to keep your business moving forward. I consider there to be... read more
My friend, Patricia, has a problem. She is articulate, intelligent, immaculately dressed and groomed and holds a senior management position in a large organisation in which she has built a successful, high profile, career since the early 1990s. She... read more
It’s January, and of course the flavour of the month is planning. Planning is great … but plans are only as good as our ability to implement them. So what can you do NOW, while you’re focused, excited and... read more
I hope you’re ready for a great year in business. This year the Australian Businesswomen’s Network programs, publications and webinars are designed to help you, in a structured way, create, plan, implement and work towards real business results. Each... read more
Hiring someone new to work in your business is one of the most critical decisions a business owner makes, although it is not always given the justice it deserves. When additional resources are needed, hiring decisions can be driven... read more
Managing resources is hard for many businesses, especially for small business. How do you manage business resources? e.g. What tools do you employ, Is there software you’d recommend? What do you outsource etc? I’m currently compiling the next issue... read more
If this month’s BRW magazine is anything to go by, Australia seems to have missed the recession and is predicted to come out the other side with minimal harm. The US Federal Reserve Chairman, Ben Bernanke, said, “the prospects... read more
Is business strategy more than setting a vision, forecasting and planning? What does your strategic plan include? We asked our community this question for the current issue of our Women in Business eNewsletter. A compilation of these answers was... read more
Can you imagine if your car didn’t have a dashboard? Picture yourself in your car right now, and all you have in front of you is the steering wheel. And you’re about to go out for a long drive.... read more
