Every successful SMS competition or trade promotion campaign starts with careful planning. Before you proceed, define exactly what your business objectives are and clearly identify how you will engage with your target audience. Here are some specific business benefits... read more
Women have been and are making their mark in every field. Still due to the minority, challenges faced by them are much more severe than those of their male counterparts. However, the following attitudes and strategies, when implemented, can... read more
Smart phones and tablets have made it possible for us to watch videos, listen to podcasts, read eBooks and consume information while ‘on the go’. Here are four considerations for mobile content. 1. Attention Spans Are Short The long... read more
As the end of the financial year is approaching, now is the perfect time to reflect on your business’s performance in the past year and determine how to prepare for the coming year. Several premium members have offered their... read more
I have one of those “for love” businesses. Sure, I’d prefer it was more of a “for profit” business, but it’s definitely getting there! BUT, when it started, the motivation was love. I first had a dream of starting... read more
Ongoing learning is part of ongoing business success. Any business is a continual work-in-progress, and there’s always more to learn. As part of the My Favourite Business Book campaign, Australian Businesswomen’s Network community members reveal what books most contributed... read more
Your business plan provides a framework for you to structure your thoughts and decide what needs to happen, how it needs to happen, and when it needs to happen. But what exactly should be included in this plan? Executive... read more
Click to download this episode. In a new herBusiness interview, singer and songwriter Kate Ceberano candidly discusses her new book I’m Talking: My Life, My Words, My Music and what she believes are the qualities in a successful businesswomen.... read more
Rewire the Way You Work to Succeed in the Consumer Revolution It’s a new era of business and consumerism — and you play a role in defining it. Today’s biggest trends — the mobile web, social media, gamification, real-time... read more
Within your business plan’s executive summary, there are three key elements that should appear. They are: Mission Vision Goals Your vision should state where you want your business to be in the future. It is important to recognise what... read more
Location Based Marketing Location based marketing is most suited to businesses where locality has some relevance either from a product or a customer segmentation perspective. Obviously for a retail business with specific store locations, it’s simpler to understand. Or... read more
Shari Freeman, Business Manager of Ngurra Barna, has an extensive history in community development. She has worked with youth, Aboriginal communities and even with the Tongan government as a youth development advisor. She grew up in a country town,... read more
