The first branding was applied with branding irons. Brands were the identifying marks burned into livestock and slaves, to signify ownership. Your business brand means a lot more than that now. What is a brand? Your brand is everything.... read more
Naming your business is one of the first things you’ll do when you start your business and is also one of the most important. Your first step in naming your business is to decide what type of business name... read more
Let’s face reality. The social space is no longer the free ride it used to be, and as a business owner you’ve probably gotten really good at being creative with your resources, time and money to compensate for this... read more
Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Some would say, everything. Choosing the right name for your company or product or service is... read more
It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into... read more
It’s obvious that a brand strategy sets the direction for company’s brand journey and yet not every company invests the time to create one. Imagine being in the driver’s seat of your car without a steering wheel. Imagine setting... read more
Ted Turner, media mogul and founder of the cable news network CNN was well known for saying, “There are three secrets to success. Early to bed, early to rise, work like hell and publicise.” Okay, he didn’t actually say... read more
I just came across an article I wrote for a business magazine in 2004 about how Michelle Bridges was undertaking a PR campaign to raise her profile. At the time, Michelle was doing fitness segments for a morning television... read more
As a passionate supporter of women in business, I attend many conferences, seminars and read loads of information about how to “make it” in your career. What I’ve observed apart from the juggling roles many women face with home... read more
In this social media age, visual imagery can make or break businesses. Business owners need to harness the power of social media because it is here to stay. Social media has revolutionised the way we connect with people and... read more
Think of your favourite brand. How does it make you feel? Do you trust it to deliver every time? Are you more loyal to this brand over others? It’s no secret that a great brand has the ability to... read more
What does your brand say about you? When it comes to strong branding, it’s easy to compete with the big guys! Qantas, Coca Cola and Nike are powerful players with consistent, strong brands. A strong brand is what helps... read more
