Default Category or Uncategorized
If social networking is the new frontier of small business, then Facebook must surely be the wagon that gets us there. However, showing up and staking a claim isn’t enough; you’ve got to work that claim to unearth any... read more
I found myself watching one of those ‘property search’ style shows the other day and was reminded just how similar the search for employees can be to that search for the elusive, ideal property. I think, particularly for small... read more
Everyone talks about the benefits of social media. You can get Google juice. You can build your reputation. You can position yourself as an expert in your field. But the prospect of producing all that social media content can... read more
When you think Virgin, you think Richard Branson. McDonalds – Ronald McDonald. Victoria Bitter – a tradie in a singlet and stubbies. Have you ever thought what your business would be if it came to life in human form?... read more
On 6 February, 200 CEOs will cook with 30 celebrity chefs and feed 1000 people in need. The CEO CookOff is a joint initiative of OzHarvest and Qantas and hopes to raise awareness around food security and one of... read more
Setting targets for 2012 has been a focus for many business owners over the past few weeks. I’ve watched myself sitting on the fence, not getting caught up in the frenzy of activity, but still being totally willing for... read more
Innovative ways to present, persuade and win the deal Oren Klaff’s unique S.T.R.O.N.G. Method, which he uses in pitches to get ahead of the competition and win the deal is the focus of new book Pitch Anything. By Setting the... read more
If you had to get up tomorrow, or a week from now, and pitch your idea to an audience, how would you go? Dell Women’s Entrepreneur Network (DWEN) recently gave four women the opportunity to pitch in front of... read more
Like many business owners, I use the Christmas holidays to ‘re-think’ my business – take stock, review what worked and what didn’t in the previous year and make plans for the year ahead. This year, I spent a lot... read more
A new book titled Outwitting the Devil is the long-awaited sequel to bestselling phenomenon Think and Grow Rich. Written by Napoleon Hill in the 1930s, the book was too controversial to release in its time. Bestselling author Sharon Lechter... read more
A lot has changed as far as the way we do business, and as a result, the way we promote ourselves. While brand-building of companies used to be very much the focus of publicity and public relations efforts, nowadays... read more
What’s one thing you’re going to do better in 2012? I hope it’s taking action to improve your website! It’s a huge untapped resource for most of us small businesses as we can sometimes fail to see it as... read more
