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There is arguably nothing more valuable than a favourable article about you and your business in a media outlet (newspaper, magazine, online, TV) that your target client group accesses. Why is an article so much more valuable than an... read more
With more than 845 million people on Facebook – more than half of whom visit daily – having a Facebook page for your business is a smart idea. But it’s not one of those if-you-build-it-they-will-come situations – you need... read more
Small business so often comprises highs and lows. Sometimes I’m rushed with adrenaline and feel invincible, yet other times, well, I wonder why I bother. The hardest thing is that slow times, officially called “slumps”, frequently have no rhyme,... read more
Is it possible that a successful recruitment project can come about less because of your exceptional planning and structures, and more because you knew where the traps were – and most importantly how to avoid them? Here are some... read more
Alycia Edgar (Coastal Accounting), Valerie Khoo (Sydney Writers’ Centre) and Cat Matson (catmatson.com) attended the 2012 South by South West Interactive Festival (SXSW), the world’s greatest geek-fest and hub of what’s new in technology, new media and business thinking.... read more
“Your call will be recorded for training and quality assurance purposes” How often have you heard this? And have you ever listened to the responses they collected? I heard a selection of recorded calls to print businesses last week.... read more
An article about the ‘trend’ for Chief Momentum Officers caught my eye this week, seeing as I was in a super-charged flurry of making overdue changes in each of my businesses! Everything around us is changing faster and faster... read more
Branding and Marketing Trends: Get More Strategic and Thoughtful How do you use social media and integrative media in your marketing? In this special episode recorded live at SXSW Interactive in Austin, Texas, we look at branding and marketing... read more
I often see this Zig Ziglar quote on Twitter, on Facebook and on other people’s blogposts: “Your attitude, not your aptitude, will determine your altitude.” By the way, I didn’t even know who Zig was until today – he... read more
Anybody who is operating a business of some description has a product or service to sell in exchange for money. If the business owner is not expecting or hoping to make money as a result of your enterprise, then... read more
If you’re an online shop, Customer Experience should be your #1 priority – even more so than it might be for a brick & mortar store. Online shopping isn’t just a ‘phase’; it is an activity that is becoming... read more
As part of International Women’s Day celebrations, I attended a briefing by NSW Minister for Women Pru Goward on 6March. Being new to the role (since April last year), Goward is ramping up the Office for Women’s Policy and... read more
