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You’re an astute and savvy business owner with enough smarts to create your own marketing. Right? When you sit down to write about your business, it’s quite natural to start with what you know – you! But really effective... read more
The Unimail Group, managed by Andrea Culligan, is a creative and strategic communications group. Their niche is in employer and commercial communications. They cover everything from research, strategy, creative, planning and execution for employer and commercial communications. So what... read more
AdWords is Google’s paid advertising offering on their search engine. AdWords, unlike search engine optimisation (SEO), is a very flexible tool to use and is a great way to drive traffic to a website, regardless of its SEO ranking.... read more
Usually, once a business owner decides to take a certain direction or strategy and put it into practise in their business, it is sometimes challenging to know where to start. The same applies for beginning a public relations strategy.... read more
Do you smile when you talk to your customers? I was at a networking event recently and someone handed me the most boring, plain jane business card. It had Times New Roman font, no images and zero contact details,... read more
I’ve had heaps of fun using (playing) with the new Nokia Lumia 800. First up, Apple is not for me. I can see it has great features and benefits, however my brain doesn’t work the same way, so I... read more
In September 2011, there were almost 6.0 million people, or a third (33%) of all Australians aged 15 years and over not in the labour force, according to a recent report released by the Australian Bureau of Statistics. In... read more
One of the key comfort zone points that I developed as a result of spending most of my adult life in Australia, is to not ‘rock the boat’, or ‘make waves.’ Let’s take a moment to consider the whole... read more
LinkedIn is the largest professional social network online. Every professional and business owner, regardless of industry or type of business should have a professional and company LinkedIn profile. When you understand how to use it and benefits to your... read more
Shoes of Prey, managed by Jodie Fox, is a website where women can design their own shoes. The company has a huge online and social presence with over 83,100 Facebook fans and 3,900 Twitter followers. So how does Jodie... read more
Every business owner knows that there’s hell of a lot of work that goes into going online. You put all this research, effort, blood, sweat and tears into your website and getting traffic to it, so you want to... read more
We’d all like to be more productive. You don’t often hear people say, Geez I get so much done all the time – it’s awesome! And we all struggle, at least occasionally, with flagging motivation or procrastination or self... read more
