Default Category or Uncategorized
RedBalloon, managed by Jemma Fastnedge, helps people create meaningful experiences in their lives: for themselves, for family, for friends or colleagues. It has a wide-ranging online and social presence, with over 30,000 Facebook fans and 1,800 Twitter followers. What... read more
16 July 2012 – ‘Unpopularity’ is the new black in the business world, according to marketing consultant and author Erika Napoletano. Brands need to develop a distinct personality and avoid flash-in-the-pan brand tactics, Napoletano explains at the Australian Businesswomen’s... read more
Online forums can be a great way for a business to establish thought leadership in their area of expertise. You can use forums in two different ways to support your marketing and thought leadership strategy. Gemma Manning provides advice... read more
Babyology, managed by Mandi Gunsberger, CEO and founder, is an online resource for parents, providing information and reviews on products and services for them and their children. It has a large online and social presence with over 33,905 Facebook... read more
Earth Space Tech is a company whose mission is to help small businesses and industry increase profitability by matching innovative technologies from diverse industries. What does Kim Ellis think the biggest opportunity for small businesses who want to leverage... read more
For some strange reason, known only to my unconscious, the name Pinterest makes me think of Pin the Tail on the Donkey. The more I think it about it, though, the more this comparison makes sense — just like... read more
If you haven’t tried Facebook ads yet, what are you waiting for? Facebook ads are a fast, cheap and completely measurable way to reach your ideal target audience. The basics of Facebook Ads are easy to grasp with... read more
Posse is a community marketing system that helps better stores and better customers find each other. Posse allows businesses to expand their fan-base through recommendation by their best customers, relying on social media technology as the medium. So how... read more
Feeling overwhelmed by too much to do? Maybe not everything on your to-do list deserves a place there. Here are three ideas to help simplify your work life. 1. You don’t have to read everything. If you feel overwhelmed... read more
Tax season is fast approaching with only 2 weeks to go before the end of another financial year. Many business owners are now tempted to make quick financial decisions that are driven by last minute tax minimisation goals. Although... read more
Tax season is fast approaching with only 2 weeks to go before the end of another financial year. Many business owners are now tempted to make quick financial decisions that are driven by last minute tax minimisation goals. Although... read more
Business can be lonely sometimes, particularly for small business owners. Out of the 2 million small businesses in Australia, 90% have less than 5 employees and 65% are solo owned and operated – meaning 1.3 million business owners are... read more
