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Gillian Corban has been in online retail for ten years. Her business, Corban & Blair, sells everything from journals and photo albums, to greeting cards and travel accessories. Gillian likes the ease of selling online as customers receive the... read more
Shelley Barrett began her business venture in online retail seven years ago with ModelCo, an Australian beauty brand that combines cutting-edge creativity and technical innovation to create premium quality tan accessories and cosmetics. Recognising that the digital space is... read more
Heather Winchcomb launched her online store, Gifts for Blokes, in 2007 when online shopping was still its infancy. An online gift store that aims to make shopping for men easier, the business was inspired by a series of conversations... read more
Katrin Mende is the owner of Talisman Jewellery, which sells handcrafted jewellery made-to-order in Australia. Since launching her online store two years ago, Katrin has embraced the world of online retail, which now allows her to interact with her... read more
After almost ten years of business in wholesale, Alexandra Riggs decided to move her company, Oobi Baby & Kids, to the world of online retail earlier this year. Oobi Baby & Kids sells children’s garments and accessories; the label’s... read more
As you may know, I’m an advocate for finding out 3 words that people use to describe you or your organisation. It allows you to assess whether they’re consistent with your marketing and whether you want to do something... read more
When I first moved back from the big smoke to Wagga to start my first business almost 10 years ago, I told myself I’d be there for one year, two at the max. I had all these grand plans... read more
There are three KEY marketing fundamentals that you shouldn’t go past when marketing your business and developing your brand for future growth. Know Your Target Market. Ensure they know you. Who is your target audience? Who is most likely to... read more
How does your business source leads? It’s probably through marketing online – or mail marketing, networking, print advertising, referrals – or just hoping the right person walks in! Any of these can be really effective in finding prospects and... read more
If you have a business or career or life of any sort then there’s a good chance you have to write. But what if you feel stuck? What if the flashing cursor mocks you? What if nothing comes? Here... read more
If you have a business or career or life of any sort then there’s a good chance you have to write. But what if you feel stuck? What if the flashing cursor mocks you? What if nothing comes? Here... read more
Whether you have developed a product or service business, if you don’t innovate, eventually you will disappear. Competition is intensifying and most companies are fighting to retain their market positions and customer loyalty, making innovation a ‘must have’, just... read more
