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If someone asked you ‘what is a conversion?’ would you be able to answer them? Is your understanding a little a bit fluffy? Working in a web design company it’s far too easy to throw around terms like sales... read more
I recently wrote an article on home organisation called 10 Ways To Be Neat, Tidy, And Organised. Those little home rituals – and people’s comments about their own – got me thinking about similar things you can do in... read more
Whether we admit it, or not, at some stage or another in our business development cycle, we have all experienced a serious, crippling or even a paralysing case of the “CDs” or “The Creeping Doubts”. These can manifest at... read more
Once again, workplace equality is in the news. Our first female Governor-General entered the debate this week with the release of the 2012 Australian Census of Women in Leadership. Speaking at the launch of the Census by the Equal... read more
Once again, workplace equality is in the news. Our first female Governor-General entered the debate this week with the release of the 2012 Australian Census of Women in Leadership. Speaking at the launch of the Census by the Equal... read more
Its 46 years since Sir Richard Branson started his first business venture – Student Magazine – since then, lots has been written about him, and by him, on business and how to do it. No matter which story, book,... read more
I am a freelance copywriter and I work from a home office (or copywriting cave, as I call it). I have some amazing virtual helpers who help me keep Copywrite Matters ticking along, but I also rely heavily... read more
It’s coming up to Christmas and every online retailer is thinking the same thing: will this year be better than last? My answer is: yes it can! There some people who are never going to buy from you. Write... read more
Why would someone who doesn’t own a sewing needle volunteer to help fashion designers make clothes? That’s what I asked myself when I recently joined the board of No Sweat Fashions, a design production and training studio in Canberra... read more
Janie Bartlett entered the world of online retail four months ago. Her brand, My Best Friend Is A Bag, designs and manufactures a range of stylish, practical leather bags for busy working women. Being a relatively new company with... read more
In my 20s I spent a lot of time at concerts. I worked in the music industry for three years which made that easy, but beyond that, live music is something I enjoy. That experience of seeing a artist... read more
In 2011, Anastasia Koutis closed down her concept store in Hawthorn and moved her business online. Her company, Persé, creates Australian-made, organic skin care products. The focus of the business has now shifted to servicing existing clients and attracting... read more
