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Why Social Media Matters Today I’d like to write about why social media matters — not why it matters to your competitor, or anyone else — but why it matters to you specifically. I’m not an advocate for jumping... read more
The trick to building a good eCommerce site is, at its most basic level, good usability. Getting visitors to the right products quickly, and making it pain-free to buy something is a big part of being a profitable shop... read more
Instagram allows people to take photos from their smart phone, apply a filter and share the photos. Now, what is interesting about Instagram is that it started as a very personal social network; it didn’t really have a business... read more
This is the time of year we’re making, and breaking, resolutions. Resolutions about our health, our wellbeing and our business. I think, as we get older, we start to see resolutions for what they are. High expectations that we... read more
Pinterest has incredible potential to drive traffic to your website. It is a virtual pin board. So, if you think of the corkboard that you might have sitting at home, where you pin all the things that are of... read more
Google Plus is the newest large player on the social media scene, and you do need to pay attention to it, despite the fact that it doesn’t have as many users as the other big players. Based on recent... read more
When most people hear social media, they think Facebook. Of course, social media is not limited to Facebook, but Facebook is the giant. Two of Facebook’s offerings that I feel are important for small business to learn about are... read more
As we approached the end of 2012, we said goodbye to our outgoing group of interns who left the Australian Businesswomen’s Network having made invaluable contributions during their time with us. Their dedication and commitment to the internship program... read more
As a HR consultancy, what Footprint Recuitment is most passionate about is working with businesses to help improve their business performance by improving their people structures, people based processes and putting better compliance checks and balances in place. However,... read more
I did a LOT of reading last year. While some of it was actually listening (to audio books) and some was reading on the iPad, most of it (and still my favourite mode) was done with a highlighter and... read more
At HerBusiness, we are committed to providing relevant training and information to help you start, manage and grow your business. That’s why today I’m writing to ask you: What do you want to learn in 2013? In what areas... read more
Since the Christmas/New Year festivities have passed I’ve noticed friends slowly getting back into the routine of work and posting messages that sound as though they are filled with a little despair. The messages say things like… ‘I’m heading... read more
