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Next time you pick up some marketing collateral, such as a brochure, flyer or postcard, put on your small business marketer hat (because as business owners, we’re all responsible for making sure our business is successful at marketing.) Successful... read more
Poor results with your website? No ROI? If you’re getting reasonable traffic and your product or service is high quality then I know what your main problem is: you have a sucky homepage. But I have the solution. Whether... read more
Working away from the office is a fact of life for many small business owners. In fact, Telstra’s recent Out of Office National survey found that many Australian small business owners work away from their base for 20 hours... read more
The topic of Australian women in board positions has created huge discussion over the last few years, and has promoted the Dell Women’s Entrepreneur Network to host an event answering some of the questions women have about moving into... read more
Naomi Simson worked within a successful corporate marketing company for many years, yet she always had a desire for something bigger. Naomi had a clear vision – give people more good times. In 2001, her vision became a reality... read more
It was only a few weeks ago that small business groups were lamenting the fact that Chris Bowen was the federal government’s fourth Small Business Minister in 15 months. Then, after only one month in the job and as... read more
Traditional marketing seemingly polarises many of my marketing peers. Personally, I’m at a loss at those who are steadfast that being traditional equals being old fashioned. Traditional marketing often conjures up images of people that haven’t moved with the... read more
What do a scuba diver in full gear, a bride, pets, an electrician’s torso, babies, logos and a gentleman dressed up as a duck have in common? They’re all profile photos that I found on LinkedIn while researching this... read more
The Australian Businesswomen’s Network announces a complimentary webinar, The Laws of Subtraction, which will teach the techniques of how to pick and choose what to do and what not to do in a time when there are too many... read more
To read or not to read the fine print! That is the question. Most people choose not to read the fine print. Not that I blame people simply glazing over when they are confronted with those giant blocks of... read more
To read or not to read the fine print! That is the question. Most people choose not to read the fine print. Not that I blame people simply glazing over when they are confronted with those giant blocks of... read more
Kris Lloyd is Head Cheese Maker and a specialist of goat and cow cheeses, producing fresh, white mould and matured cheeses. Kris has always had a passion for artisan food, but creating it herself was something that she never... read more
