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In the frantic rush to prepare for Christmas, you may have missed that the Abbott government passed 100 days in office, in mid-December. The first 100 days is a fairly meaningless milestone in many respects, particularly in terms of... read more
At one point or another, all small businesses face the challenge of acquiring new customers and retaining previous clients. More often than not, the success of your business depends on your ability to attract prospective customers and cater towards... read more
When it comes to planning for business success, having a clear vision, mission and goals is extremely important, though it’s not always easy, especially when you’re a startup. While we may know (roughly) where we want to go, getting... read more
Last year I advertised a position vacant on one of the well-known online job search sites. Sixty-two applications were received, ten applicants were short-listed for a telephone interview, five attended a face-to-face interview and one was the successful candidate.... read more
If your snooze button is getting more of a workout than you are then these 5 tips could help you revamp your energy ready for a new year. 1. Eat a clean diet Clean living is all about eliminating... read more
Twitter connections are too often disregarded by marketers and businesses who quickly and easily forget the two key words of ‘Social Media’. In my continued analysis of my Twitter feed, I see far too much emphasis on people sharing... read more
At this time of year, if you are anything like me, you are bombarded with advertising for detox plans, amazing weight loss diets, “find-yourself” retreats and “can’t fail” fitness programs. They are in my inbox, on my Facebook page,... read more
By now you’re probably well into your new-year work routine The silly season has come to an end, and it’s time to think about how you’ll get better business results this year than you did last year. But,... read more
A blog has become a staple of the modern business website. A blog lets you talk about your specialty in a way that attracts people to your business. A blog gives you a chance to reach people outside your... read more
Here are some simple steps to disaster free proofreading We’ve just enjoyed 2 weeks in Vietnam over Christmas/New Year, and had loads of fun finding typos and mangled English on signage, menus and brochures. It’s all part of the... read more
Marketing trend articles have been swarming my social media feeds and email inbox for the last five or so weeks. As a marketer, I was initially keen to open these articles to discover some insights of what lies ahead,... read more
Are you ready to engage more powerfully with social media in the New Year? Businesses can take many shapes and sizes; from a small eCommerce website to an international finance company or a national NGO. However, there are some... read more
