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There is an often repeated mantra in marketing: Write about benefits rather than features. A marketing feature is a fact that describes what a product or service is, has or does. A marketing benefit describes what is gained or... read more
Seth Godin recently visited Australia as a guest speaker of business networking organisation Business Chicks. When I heard late last year he was speaking, I almost grabbed my sleeping bag to line up for tickets. Luckily I didn’t need... read more
The real help coping with stress lies within the old adage of Alcoholics Anonymous: Change what you can change, don’t try to change what you can’t, and have the wisdom to know the difference. Stress is a very complex... read more
You have a successful service orientated business but you are not making any money! It can be easy to ‘miss’ opportunities or bill incorrectly, or worse still be nervous about billing for your expertise and IP (intellectual property). Being... read more
There are many factors involved in business planning. It takes time and many revisions to get it right. Unfortunately, too many plans are sent to potential interested parties (banks, investors) before they are ready to be read. It is... read more
The ice bucket challenge has taken over the world with its marketing message to support ALS. I’ll dare to assume you’ve all seen it – whether highlighted by a huge celebrity on a TV show or on social media.... read more
I recently faced the sad reality of the death of a valued client – too young and too soon for an accomplished businesswoman with so much still to contribute. This sad event promoted me to consider how best to... read more
As I write this blog, it’s Women’s Health Week, one of the many awareness weeks designed to put the spotlight on your health and prompt you to think about how healthy you are and whether you need to show... read more
Recently, someone I knew, let’s call him George got very sick with cancer. The company and its employees were suitably shocked, as expected, but no-one really knew what to do or what actions to take as a result. George... read more
The federal government has done a deal to freeze increases in compulsory superannuation contributions. The media is reporting that the changes were part of a deal to secure the scrapping of the mining tax with Clive Palmer’s party. Under... read more
My word of the week is “digi-douchebag”. I picked it up from Petra Starke, a contributor to Techly. Apart from perfectly summing up what she calls “obnoxious behaviours” on social media, the fact that we need such a word... read more
Look at the last 10 blog posts you’ve written. Run through the enewsletters you’ve sent this year. Maybe you use ebooks to demonstrate expertise and credibility. Perhaps you’re running webinars, or producing podcasts or videos. If you’re doing any... read more
