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Hindsight is a wonderful thing. I also believe in karma, which has kept me going the past 7 years in business, especially when things haven’t gone exactly to plan. If I had to do it all again, would I?... read more
Following the ABN’s month of powerful stories and insights from inspiring Australian businesswomen who started their own business, there is no better time to put pen to paper and consider planning an efficacious, profitable and personally satisfying exit from... read more
“Authenticity is the alignment of head, mouth, heart and feet – thinking, saying, feeling and doing the same thing – consistently. This builds trust, and followers love leaders they can trust” Lance Secretan What exactly is an authentic leader?... read more
Has start up month inspired you to start your own business? The Australian government may be able to help. This is an online resource is an initiative that offers simple and convenient access to government information, forms and services.... read more
Have you caught a taxi lately? By standing on a street corner and flagging one down, I mean. If so, it’s quite likely that, like me, you’ve been subjected to a taxi driver tirade about Uber. If you’re not... read more
There are a number of common and costly mistakes that employers make – but they can easily be prevented. Are you making any of these mistakes? There is a lot of legislation pertaining to employers and their employees and... read more
3 keys to more traction on a startup budget The smell of an oily rag is probably the most common scent around startup businesses. Because many of us begin with little or no funds for marketing, using ingenuity to... read more
Project management scares most of us, probably because you can’t find a simple definition of what it actually means — instead, it’s shrouded in a fog of technical terms and, ahem, engineering and mining “stuff”. However, project management isn’t... read more
Creating exceptional content and giving it away is an accepted staple of modern marketing. Whether we’re talking about regular blog posts and helpful social media posts or more detailed videos and ebooks, sharing your knowledge online is a fantastic... read more
Marketing is never more important than when you first start up your business. Clients won’t come knocking unless they know about you, and what you can offer them. So from the moment you open up shop, you need to... read more
What ever happened to new business being easy and quick to convert? What’s changed, why does pipeline take so long these days? Is it more competition, savvy clients, clients and customer loyalty, risk adversity, or a whole bunch of... read more
I’ve just ticked over 6 years of running my own naturopathy clinic, LaVida Health, in the Melbourne CBD. So recently I have been reflecting on what I have learned over that time. Not so much what I’ve learned about... read more
