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Selling a business takes planning, preparation and organisation so you can get the maximum asking price. Give yourself plenty of time to put everything in order – your accounts, systems, people and those must-have presale documents. As you look... read more
When I was a child, the words “I’m bored” were always met with disdain from my parents, and swiftly met with something for me to do instead. As a result the word boredom has always had a negative connotation... read more
Do you go to meetings with potential customers and come away thinking … great meeting, but what next? That’s because many people don’t want to come across as being pushy, so they don’t have an agenda. The truth is... read more
If you want to reach your community on Facebook, you need to cough up some cash, but you don’t need to spend as much as Facebook would have you believe and if you leave the Boost button well alone,... read more
It’s the rare business owner who doesn’t dream of cashing in on all the hard work they’ve put into their business. But most people leave it too late to think about when is the best time to sell their... read more
Use a marketing dashboard to get the most from every dollar you spend on marketing. Is your marketing budget attracting a healthy return on investment (ROI)? When it comes to marketing, it’s all about the results: you need to... read more
The first person to live to 150 is alive today. Former Treasurer Joe Hockey was subjected to a degree of ridicule when he made this statement earlier this year. But it seems he was quoting the experts who say... read more
Last Saturday I spent an hour surrounded by cheese lovers at the Prahran Market Cheese Festival. The place was packed – so much so that getting anywhere near actual cheese was a tough gig! It was all good fun,... read more
“Always do what you’re afraid to do.” – Ralph Waldo Emerson Because… “One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.” –... read more
When my (third-generation Aussie) mum married my (first-gen-migrant Greek) dad, she took on board the saying ‘the way to a man’s heart is through his stomach’ and duly set to work learning all my father’s favourite dishes – stuffed... read more
Before you undertake an expensive marketing activity, you need to be able to articulate your service offering or value proposition. Know what you’re selling, what makes it different to the competitors, what pain points it alleviates for your prospective... read more
If you asked me what strategy I would choose if I could only ever do one form of marketing ever again, I would hands down choose email marketing. Even though I love social media and driving interest to our... read more
