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144

 – Sharpening Your Voice

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Hosted by HerBusiness

On air:

11 June 2020

The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners.

Hey there. I was inspired to make today’s focus Sharpening Your Voice after reading Ann Handley’s newsletter. Ann is the author of Everybody Writes, a digital marketing pioneer, and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.

In her cleverly-named newsletter, Annarchy, she was talking about this idea of Sharpening Your Voice. The message was not about saying more, but being more thoughtful about what you do say. Sharper.

In this episode of the HerBusiness podcast, I talk about not just sharing your voice, but Sharpening Your voice. And there’s a big difference.

Technology has made it easy for us all to speak, to Tweet, to write, to publish mountains of content, all with a few keystrokes, and at the click of a button.

Over the last couple of weeks, there has been a lot of turmoil in the world. I’ve personally received a lot of communications from brands who want to tell me where they stand on the significant issues.

Unfortunately, many are sounding same-same and not offering any value or taking a clear stand. I’ve seen cliches and overused terms that don’t really say anything.

As marketers, as business owners — our job is to move people towards making a decision, to inspire, and to lead people to change. Our voice is the primary vehicle we have to help us to realise those goals. But, the value that is uniquely ours won’t be heard if we follow ‘groupthink’ and use a voice that is the carbon copy of our competitors’ voices.

Listen to hear:

  • The mistake big brands are making with ‘karaoke-singalong’ copy
  • Four ways that you can sharpen your voice
  • How to be ready that people are ready to HEAR you
  • Why true communication is evident by the response that you get
  • How sharpening my voice has helped grow engagement from our podcast listeners

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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