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283 – How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay

Planning, Growth Zones

Personal Development Podcasts

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How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025?

Then, you need a plan to make that happen.

The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results.

She’s so good, we even use her to run our ads here at HerBusiness!

Here’s What You’ll Learn in the Episode: 

  • Why planning your Facebook Ads strategy now is essential for long-term success.
  • How AI is reshaping the Meta Ads platform – what to watch out for, and how to use it to your advantage.
  • The return of carousels, static ads, and natural images as ad formats that you shouldn’t stop using.
  • Why having a deep understanding of the customer journey is critical to creating ads that convert.
  • The importance of diversifying your marketing strategy BEYOND Facebook Ads – and what platforms you should be posting on.
  • How to create a simple yet effective follow-up process to maximise your leads and funnel them in.
  • Tips for creating Instagram Reels, reaching new audiences, and increasing the visibility of your business through organic traffic.
  • The metrics that every business owner should track, including lifetime customer value and conversion rates.

Don’t forget to grab these resources: 

Struggling to set up your Facebook Ads?

Facebook is the most used social media channel around the world, which makes it an effective advertising tool for many businesses.

Creating a Facebook Ad Campaign can take some time. Multiple elements, including budget, objective, audience, and creative, must be considered.

This step-by-step guide will teach you how to create your Facebook Ads campaign.

Enter your email address in the box above to download your FREE step-by-step Facebook Ads guide.

https://puzzlemedia.com.au/facebook-ads-guide/  – FREE

Online Marketing Lead Generation Audit

Get More Bookings & Enquiries For Your Business With Online Lead Generation Strategies That Work

Do you want to generate more enquiries, bookings, and calls for your business? Then, creating a lead generation system that works will be key to increasing your clients, customers, and, of course, your sales!

The good news is that you can set up a simple approach that will bring in a steady flow of ongoing customers and clients who are excited to work with you.

https://puzzlemedia.com.au/online-marketing-lead-generation-audit-services/

And for more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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Mentioned in This Episode:

  • HerBusiness Network
  • Answer the Public

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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About the Guests

Tina Hay

Hi! I am the CEO, and Founder of Puzzle Media, a Social Media and Digital Marketing Agency that supports small to medium-sized businesses grow through providing outsourced marketing and advertising services.   My team and I have extensive experience between us across Marketing Strategy, Social Media, Paid Advertising, SEO and...

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How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay
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About herBusiness

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For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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