Make sure everyone has the same interpretation of the goal Without any prior discussion, get each person involved in setting the goal to write down how its achievement will look to them. Then compare notes. Only when you are... read more
Pick up any marketing textbook and they will tell you that one of the most vital components of advertisements and direct mail is the headline. Writing powerful headlines that grab your prospects attention and pull is also one of... read more
Thirteen years after she opened her training brokerage at home with just $300 for the business name and stationery, Leanne Christie has built Ovations into a thriving enterprise with offices in Hong Kong and Singapore. The company can match... read more
For the third consecutive year, Fone Zone has been listed in BRW’s ‘Fast 100’, a premium list of Australia’s fastest growing companies. The company is expected to turn over $55 million in 2000-01 and plans to open another 20... read more
One of the common dilemmas that I’ve noticed during my 12 years of consulting to small business is that some business owners have com-pletely lost sight of why they decided to go into business in the first place! Many... read more
If there is one skill that has the ability to significantly impact every part of our daily life, it’s the skill of effective listening. Sadly, this isn’t something we are positively taught in school or at home. Yet our... read more
Influence: An invisible or imperceptible action exerted by one thing or person on another; the power of producing effects by invisible means; to modify, affect, sway; to move or impel to (do) something. – Macquarie Dictionary Whether or not... read more
Every business person knows that every business needs a plan. However, too many companies spend a lot of time and money putting together a business plan that then sits on a shelf and is never seen again. What’s the... read more
So who are my customers and where do they fit into the scheme of things? We all like to think that we really know who our customers are and why they like to buy from us rather than from... read more
There will be times when your product will require a touch of creative flair, but you don’t have the resources and budget to have it designed by a professional. By using your good sense and eye for detail and... read more
What an exciting thing to do – develop a business! For me it’s about alchemy – that amazing mysterious process of creating something wonderfully valuable out of bits and pieces. It reads like a recipe book, really. Take one... read more
If you don’t know where you’re heading, any road will get you there! Start with a plan. Why do we need to plan? A good business plan will guide your business, help you make informed choices and remain focused.... read more
