How your company handles inquiries can make a big difference not only to your immediate orders but also to whether customers file away your details for future reference. It’s not difficult to establish a system for handling inquiries, yet... read more
The Australian Bureau of Statistics tells us that only 20% of businesses will still be running successfully after five years of operation. Furthermore, of that 20%, more than 80% will close down or disappear over the subsequent five years.... read more
Do you have a little pile of ”some day” dreams under your pillow? Some day I’ll travel to… Some day I’ll write about. Some day I’ll handle my fear of. Some day I’ll change careers or start my own... read more
Once you’ve taken the plunge to start your own business one of the daunting tasks you may face is selecting the appropriate vehicle to trade through. Even if you may have been in business for many years it is... read more
Looking back at the owners of the Titanic, we would say that their strategy was to launch the largest cruise liner in the world to create the greatest loss of lives in history. Clearly this was not their intention,... read more
In today’s competitive business environment, medium to large corporations are actively engaging in strategic alliances to generate leads, increase their customer base and best utilise resources. It is well worth the effort for small business to explore strategic alliances,... read more
When I asked my friend, Kirsten, if she’s getting what she wants out of life, she looked at me as if I had asked her when she was going to change her name to Fifi and move into a... read more
There’s no doubt that some sectors of the economy are slowing and when things get tough, marketing is one of the first budgets under the knife. Many company directors and business owners see money spent on advertising, public relations,... read more
Good question! And one that can come up regularly when you are just starting out in business and cash-flow is tight. It often seems the perfect solution to overcome a tight budget and get what you need or want... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
As I write, my husband and I are on holidays in the beautiful Bay of Islands in northern New Zealand. Yesterday I had one of those memory-lane experiences that highlight the enormous changes in the way we communicate. As... read more
Use the ”find” button in your email program I’m embarrassed to tell you that I’ve only just learnt to use this cool feature. Recently a client asked me about the best way to find errant emails lurking in her... read more
