One of the 10 tips in member Michelle Gamble’s article Marketing Tips for Surviving the Downturn is: Don’t stop marketing. She says: “Make sure that you continue to keep up your brand awareness. Don’t get caught up in the... read more
As the founder and host of Wonderful Web Women I am lucky to lead an on-line community of thousands of women (and enlightened women) from around the world who are all passionate about creating success on the Internet. One... read more
Setting the scene “I am often asked, ‘Why muesli’? Well, it was 1992, and I was a student. My part-time job was making homemade muesli … I would grind the nuts, mix the warm honey and cinnamon through oats... read more
Just six years ago Leona Watson was approached by two chefs seeking her assistance in starting a ‘food and cooking’ company. They were looking for someone with a love of cooking and a background in marketing and business. Utilising... read more
It seems that wherever you look nowadays someone is screaming for your attention. With increasing competition to gain mind-share of your customers from email marketing, online, print, direct mail, TV, and outdoor advertising, people are experiencing ‘advertising overload’. As... read more
Increasing workloads are forcing people to spend more time in the office, even when the office is at home. This means that many parents are unable to stay involved in their children’s lives as they develop, and are becoming... read more
Ever been introduced, and been disappointed with the outcome? Perhaps you’ve been asked to supply your own introduction and had no idea where to start? Or you have sat through a long and winding introduction that put you to... read more
Briefly tell us about your business and how you got started. Pinklily is a glamorous mail order company specialising in clear storage boxes for women’s shoes, men’s shoes, boots and handbags. I started pinklily in 2005 due to the... read more
The Mentor: Sharon Whiteman, Richer Lives Why did you become a Mentor? I became a Mentor to help people, to give back and to broaden my personal skill base. I’ve seen individuals really struggle in starting a business and... read more
Briefly tell us about your business and how you got started. The idea for babybuds developed when I gave birth to my daughter Olivia in 2001 and was inundated with gifts of fresh flowers, designer baby clothes and toys... read more
There has been a lot of buzz on the “net” in relation to blogging, yet only a small number of businesses have effectively realised the benefit of this flexible and yet powerful marketing tool. Blogging offers a wide range... read more
When Amy Lyden got two tiny new kittens back in 1995, little did she know that these cute little cats would trigger her career as an extraordinary successful female entrepreneur. Amy Lyden shares with Leanne Griffiths and Claudia Raab... read more
