CONSISTENCY IS KEY! Brand, logo, business cards, website, website copy — everything must deliver the same message and that message needs to be the single most attractive thing that sells your business. Think long and hard about what that... read more
Do your sales and service ‘departments’ work hand in hand? Whether you’re a one-person operation or a big team, do you use the opportunity to sell when the opportunity is there? My partner and I are both BMW drivers…... read more
It’s almost International Women’s Day 2009, a day that celebrates the achievements of women all over the world. We’re pleased to be featured in this month’s issue of emPower which celebrates the day. Our contribution…commitment to continue to foster... read more
In this article from today’s edition of smh.com.au, PMs Speech to NSW Chamber of Commerce, it’s reported that one attendee at the PM’s speech to the NSW Chamber of Commerce claims to have heard Mr Rudd deliver that same... read more
Participants in a Hen’s Treasure Hunt may pose for saucy and incriminating photos, scavenge some “interesting” items, decipher clues in pubs, and complete scandalous quizzes. With chocolate and champagne included, this treasure hunt is sure to be a girls... read more
Social Media is probably the single biggest opportunity for businesses big and small to build networks and awareness. I was talking to someone about it recently and their comment to me was “It sounds like a cult!”. I guess... read more
Participating in social networks is a bit like being on a reality TV show. Everything you say is public. Once it’s out there, it’s out there. It’s easy to get voted off (other people’s friend/follow/connection lists). To help... read more
Twitter is an excellent way of engaging your audience and creating valuable business relationships online. In just a few short months I have used this amazing social media tool to grow my publishing business, attract new clients and gain... read more
My main social networking activity happens on Facebook and Twitter right now. So, I thought I’d share here my favourite books on these subjects. All these titles are available from Amazon and if you choose the slowest/cheapest delivery I... read more
How’s business? I trust that you’re weathering this storm and thriving. I spent two days last week in a Growth Summit in Sydney with international speakers who focused on how business owners can prosper in these times and how... read more
How are you using Social Media to increase your network, to connect with clients and to raise your profile? Social media is here to stay! That’s my opinion anyhow. The tools may change (ie. tomorrow’s Facebook is yet to... read more
Do you see opportunities when others see risks? In July 2008, I brought home a new puppy – Lily, a border collie cross kelpie. Little did I know that Lily had sized up the opportunity (a home with food)... read more
