The other night Jay Leno ended his interview with Barack Obama by saying: “This has been one of the best nights of my life.” No doubt, being the first host to have a sitting president on your show was... read more
This weekend’s Weekend Australian newspaper includes a story titled: Viability Aside, New Enterprise is Vital to a Strong Economy HerBusiness member Cathy Cousins and CEO Director Suzi Dafnis participated in this interview a number of weeks ago. In fact, Cathy referred the... read more
Like most businesswomen, I’m extremely busy. I need to make the most of my time and the more that I can achieve from my desk, the better. So when I was invited (by Flying Solo‘s Robert Gerrish) to be... read more
I started ‘tweeting’ regularly in October 2008. Since then it’s become a major distraction/addiction/pastime and strategic tool for business. When people ask: “What is Twitter?” I often reply by saying “it’s a micro-blogging platform that allows you to share... read more
I’ve been at the preeminent technology festival, South by South West for the last three days. As you’d expect, much of the content in presentations is about, or touches on social media. We’re using multiple hash-tags, showing twitter-roll on... read more
Here are ten reasons to be active on Facebook: Meet your peers Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more white collar users. Find... read more
“On the eve of the 98th International Women’s Day, the outlook for women is radically different to what it was a century ago. Huge strides have been made in the area of equality, choice and freedom of speech and... read more
Are you clear on your business goals? Do you know where you are headed and what path will take you there? The HerBusiness offers 30-minute obligation-free business consultations to help you ascertain if a mentor would be a good... read more
Social Media Optimisation (SMO) is the current buzz word that advertisers are trying to work into their marketing mix. SMO is the process of harnessing the power of social networks, online communities, and leveraging user generated content to spread... read more
I was recently asked to contribute to an article in Dynamic Business called What Women Wear to Work. Now, I don’t really care what women wear, but I decided to participate in the article because of the personal journey... read more
The broadband issue is not a new one to Australians. We still have business connections slower than home connections in most countries and the delivery of a solution still seems a way off. BRW magazine interviewed Suzi Dafnis about... read more
Sarah Ladyman knew that her corporate job just wasn’t right for her. She had dreamed of running her own business ever since reading The E-Myth Revisited shortly after high school. She was unhappy in the corporate world, and she... read more
