The Australian Business Magazine – The Deal – recently featured an article on how women are joining forces and partnering with other women to co-create businesses. The HerBusiness’s Advisory Board Member, Susan Wareham McGrath, was asked to comment on the... read more
Complementing this month’s Equal Opportunity for Women in the Workplace roundtables, the federal Office for Women is inviting employees to complete a brief online survey. The Government is keen to have the broadest possible section of the community provide... read more
You may have heard that podcasting is one of the best ways to demonstrate expertise in a niche and reach broader audiences with your knowledge, with the goal of increasing customers and revenue. Since early 2009 the Australian Businesswomen’s... read more
How can you use social media to attract prospects to your business? Assuming you’re offering a sound product, a compelling offer, and are talking to the right customer, social media tools make generating leads inexpensive and time-efficient. In today’s... read more
How can social media help you create your next product? In today’s post Denise Tung shows us how to research ideas, validate our concepts and launch our latest, greatest venture. Developing compelling products in the social context We’ve learned... read more
Keeping up with news, latest trends, industry happenings and research is important for any business. But when there’s so much information available, how do you get to see what’s most relevant for you? Firstly, if your email inbox is... read more
Success on Twitter is about more than getting lots of followers. Who is following you is more important that how many people are following you. How do you get targeted followers? Today’s 30 Days of Social Media lesson is... read more
It’s so easy to set up an online profile these days that it also becomes easy (especially if you’re using a lot of social media tools) to develop brand inconsistency as you populate multiple online spaces with your company... read more
That statistics about how many blogs are started each day are staggering. But, regardless of what’s popular, is a blog a social media tool that is right for you and your business? Today’s 30 Days of Social Media lesson... read more
Using video is a great way to demonstrate your products and services. Having your content on popular sites like YouTube let’s you use social media to get site visits, and to spread your message. (YouTube is so popular that... read more
Using video is a great way to demonstrate your products and services. Having your content on popular sites like YouTube let’s you use social media to get site visits, and to spread your message. (YouTube is so popular that... read more
What are your goals? Who is your audience? What is your Capacity? What is your commitment? Tune in to Aliza Sherman (AKA The Digital Marketer) as she presents at the Blog World Expo in California. Loading this <a href="http://www.yubby.com/"... read more
