If you follow the classic routes then several options are available: Types of brand names Acronym: A name made of initials such as UPS or IBM Descriptive: Names that describe a product benefit or function like Whole Foods or... read more
Why do you do what you do? I’m sure you’ve asked yourself the question, or had it asked of you. I recently had the opportunity to be introspective for just a few minutes and to look at this question... read more
Why do you do what you do? I’m sure you’ve asked yourself the question, or had it asked of you. I recently had the opportunity to be introspective for just a few minutes and to look at this question... read more
If Financial Ignorance = Bliss, you’ll be Blissfully Broke… Imagine for a moment that you are playing an important game of tennis. It’s the club final and you are the favourite. There is a big crowd and as the... read more
If Financial Ignorance = Bliss, you’ll be Blissfully Broke… Imagine for a moment that you are playing an important game of tennis. It’s the club final and you are the favourite. There is a big crowd and as the... read more
A business card is not much bigger than a Tim Tam, yet this humble slip of paper is your most important marketing tool. Given that most people glance at your card for no more than a few seconds, it... read more
I’d like you to meet social media’s new identifier. How do you introduce yourself in professional situations? Your well-honed 30-second elevator spiel could well be redundant. The new way to introduce yourself is a powerful window into your online... read more
I don’t know how I almost missed it but I only just found out about this event three days ago. If you haven’t jumped on board and booked your seats then do it, do it now. Connect Now is... read more
Like a lot of people, you probably have just finished getting your new year resolutions and goals underway so you won’t start reviewing your finances until June starts (some won’t start until after 30 June). For many SMEs, June is... read more
There’s a saying ‘we teach what we most need to learn’. Well, I’m going to confess this couldn’t be truer when it comes to me and ‘time management’. I find myself constantly complaining about ‘not having enough hours in... read more
After being fired, Ariel Hyatt decided she’d take her future into her own hands and started her business 15 years ago. Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get... read more
I’m sure you know the drill. Back and forth stream of emails and calls to find a time that suits two or more people. Sometimes the time it takes the schedule the meeting takes longer than the meeting itself... read more
