Marketing without measurements can be a great way to waste money. It’s not, however, as difficult as you may think, to put in place some simple ways to know whether your efforts are bringing in good rewards. When you... read more
Premium Members are invited to attend the next quarterly Entrepreneurs’ Roundtable. This facilitated session is an opportunity for women to address and discuss business issues and to focus the direction of their business development. The Entrepreneurs’ Roundtables are facilitated... read more
Karina Santolin and Bruce Whiting have participated in the Australian Businesswomen’s Network’s MentorNet Program. For more information on mentoring, please click here. The Mentoree: Karina Santolin, Skeda Why did you become a mentoree? My decision to become a mentoree... read more
It’s now been a few months since I launched my new parenting website – I’m now seeing website traffic increase, more activity on the site and getting more requests to run workshops – but I’m also seeing much more... read more
A close friend recently took up horse-riding again after 25 years out of the saddle and bought a chestnut gelding named “Thumper”. And thump she did when she lost her balance and hit the ground within the first week.... read more
As I said in the intro to my last post I’ve been ‘in business’ for fifteen years now… and during those years I have learned a lot!!! Bu,t I’m still surprised when I hear business ‘myths’ that were around... read more
Just as poor performers can drain valuable time, energy and money from your business, top performers can add all of these things in spades. Keeping these employees challenged, motivated, happy, committed and loyal to your company for as long... read more
How much of the bottom line of your business is affected by the customer experiences your staff is providing? Every organisation is only as good as each member of its staff. As a business owner or leader, are you... read more
“What gets measured gets managed.” Although this is embraced without question, lots of business owners are slow to understand its criticality when it comes to effective and sustainable business. There are many reasons why this is the case, but I suspect... read more
Off soon to a Club Med I was reflecting on why Club Med had been such a successful brand for so long, and what sets it apart. It occurred to me that Club Med has the right mix of... read more
Most of us have a great idea in us somewhere, and if Australian Businesswomen’s Network members are anything to go by, it is clear there are hundreds if not thousands of clever women in Australia that are creating innovative... read more
If you dig deep into your multitude of email Inbox folders you will find a wealth of information that shouldn’t be hidden but should be shared with your team or clients. As a solo-preneur it’s quite easy to rely... read more
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