“And the winner is….” These four words make me giddy, and not just from nerves or anticipation. Having won a few prestigious awards, I know just how powerfully they speak for your business. Whether from industry, government or peers,... read more
Why aren’t more women in leadership positions? Why is it, despite there being more women in the workforce than men, there are so few at the top of the corporate ladder? Women on Boards, an organisation that champions the... read more
Right now I’m reading Marketing Lessons From the Grateful Dead, a new book by David Meerman Scott (author of bestseller “The New Rules of Marketing and PR”) and Brian Halligan (founder of Hubspot). I’ve learned that: I should watch... read more
Over a year ago, HerBusiness raised funds to support entrepreneurs in developing countries through Kiva, an organisation that provides micro-loans. Members contributed donations through a silent auction and a series of business webinars. We recently reinvested the funds that... read more
Inika is sold in more than 500 stockists in over 13 countries. Winner of numerous industry and business awards, Inika is experiencing growth at a time when many businesses are in decline. In this interview, we discuss: How a... read more
Nutrition matters. It can be the difference between a busy day with energy or a busy day and just surviving. These five foods are packed with loads of nutrients and antioxidants that help to protect your body from disease... read more
THERE’S AN ELEPHANT IN THE ROOM THAT NO -ONE’S TALKING ABOUT The average man now lives until age 78 and women live an average 83 years*. About half of all Australians aged over 30 can, at some time, expect... read more
Recently HerBusiness was part of an article titled “Which Businesswomen’s Network is Right for You?”, written by Valerie Khoo as part of her Small Business blog in the Sydney Morning Herald and associated papers. Each of the three networks... read more
Do you think of yourself as a Guerrilla Marketer? During the 3 August BOOKED for Lunch webinar, Guerrilla Social Media Marketing, Jay Conrad Levinson and Shane Gibson expanded on how social media is changing the game of guerrilla marketing,... read more
Not only is the iPad not just a boy’s toy – but it’s not just a toy. Recently I was interviewed by The Herald Sun for a story titled: IPad not just a boy’s toy. Since I got my... read more
In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
