National – 20 October Increasing your visibility is a key goal for many business owners. It’s been said that who knows you is more important than who you know. So, how do you increase your visibility while maintaining your... read more
The subject of organisational resilience and business continuity is not my area of expertise but through my executive coaching clients and colleagues I have learned some of the jargon and theory behind it. You may have heard of business... read more
I asked a group of managers today how they would describe ‘resilience’. Their respose was ‘how you bounce back’. We then proceeded to have a conversation about maintaining one’s resilience in times of change and stress. I know from... read more
Spending the time to recruit properly is vital to the long term success of your business. The right staff will enhance your business and the wrong staff can cause irreparable damage to your reputation and productivity. Recruiting staff will... read more
I am a fan of affiliate marketing but in my experience many business owners are a little bewildered at how it can work for their business. There are two sides to affiliate marketing, firstly you can drive sales and... read more
Do you cringe every time you hear the words ‘What makes you different?’ Do you think ‘Oh no. I still have no idea what my niche is’? Do the words ‘Unique Selling Proposition’ and ‘Point of Difference’ make you... read more
I believe all organisations benefit from a mix of generations making up their workforce but it could be argued that the older worker (boomer) is needed more than ever. Their experience and wealth of knowledge provides; a transference of... read more
“And the winner is….” These four words make me giddy, and not just from nerves or anticipation. Having won a few prestigious awards, I know just how powerfully they speak for your business. Whether from industry, government or peers,... read more
Why aren’t more women in leadership positions? Why is it, despite there being more women in the workforce than men, there are so few at the top of the corporate ladder? Women on Boards, an organisation that champions the... read more
Right now I’m reading Marketing Lessons From the Grateful Dead, a new book by David Meerman Scott (author of bestseller “The New Rules of Marketing and PR”) and Brian Halligan (founder of Hubspot). I’ve learned that: I should watch... read more
Over a year ago, HerBusiness raised funds to support entrepreneurs in developing countries through Kiva, an organisation that provides micro-loans. Members contributed donations through a silent auction and a series of business webinars. We recently reinvested the funds that... read more
Inika is sold in more than 500 stockists in over 13 countries. Winner of numerous industry and business awards, Inika is experiencing growth at a time when many businesses are in decline. In this interview, we discuss: How a... read more
