My premise this month is that a company’s future success derives from providing value to customers that is not available from competitors – and that it must be developed with a market-orientation. To accomplish a competitive edge, most companies... read more
Recently we had some of the most interesting and frustrating feedback from a client I think I have ever seen (in my 10+ years recruiting): “I can’t make a decision because you have presented two great candidates – if... read more
A colleague recently commented that as great as I am at celebrating hitting milestones – or reaching goals – I always ask, “What’s next?” You see, I’m not willing to settle for the status quo – and nor should... read more
Nicole Jenkins and Ruth Moncrieff have participated in the Australian Businesswomen’s Network’s MentorNet Program. For more information on mentoring, please click here. The Mentoree: Nicole Jenkins Company: Circa Vintage Clothing Why did you become a mentoree? I became... read more
A colleague recently commented that as great as I am at celebrating hitting milestones – or reaching goals – I always ask, “What’s next?” You see, I’m not willing to settle for the status quo – and nor should... read more
Do you have time to fail? Twenty one percent of small business owners obviously do, claiming they don’t have time to write a business plan, yet one third of small businesses fail because they lack one, according to an... read more
Recently, I was asked to speak about the things I know now that I wish I knew back when I first started in business. This really got me thinking through everything I have done, what I have seen and the mistakes I’ve made.... read more
If you’re thinking of running a sales promotion as part of your overall marketing strategy, before you leap in, consider the following tips: Tip 1: Know your Audience Just because a person running a promotion is a gym junkie,... read more
Recently, I was asked to speak about the things I know now that I wish I knew back when I first started in business. This really got me thinking through everything I have done, what I have seen and the mistakes I’ve made.... read more
What is it that makes you sit up and take notice when you hear something in the news or read beyond the first few words of the headline? To get the media interested in even considering your story, you... read more
In ‘Oh, The Places You’ll Go’, Dr. Seuss tells us with brains in our head and feet in our shoes, we can steer ourselves any direction we choose. And with that excitement and free will, comes the inevitable consequence... read more
The professional isolation experienced by solopreneurs and work-at-home business owners is well documented, as are solutions – such as regular networking with colleagues, becoming an active member of your professional association or Chamber of Commerce, attending conferences and seminars... read more
