You wouldn’t be running a business if you didn’t have people already buying your product or service. But in a sea of small businesses and tough competition, how do you catch your slippery customer hook, line and sinker? 1.... read more
BRW Magazine’s January 2011 issue featured the Australian Businesswomen’s Network’s member Annalisa Holmes as one of the Top 1000 Organisations in Australia. The story commends Annalisa for transforming her small online secretarial service into a booming audio transcription service.... read more
You wouldn’t be running a business if you didn’t have people already buying your product or service. But in a sea of small businesses and tough competition, how do you catch your slippery customer hook, line and sinker? 1.... read more
Nobody can deny that, right now, Facebook is the top social media site being used by people across the globe. Statistics as of April 2011 reveal that Facebook has over 500 million active users and half of them log... read more
Oprah Winfrey built a media empire using the same basic principles that has earmarked every successful entrepreneur. You can apply the same ones to drive your own success. When you look at your role models, have you had what I... read more
Blisscipline is finding the joy in what needs to be done. In business there are always tasks that just need to be sorted out, even if we don’t find them fun. A Facebook friend suggested that instead of blisscipline,... read more
It has been a few years now since I wrote my first business plan for the happychild website, registered trademarks and started to publish the happychild newsletter. It’s almost one year since the site launched on 1 July 2010.... read more
Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today. Here is my list of... read more
When was the last time you expressed gratitude and thanks to another business woman for showing you the way, for providing insight or inspiration? I just spent two-and-a-half days with over 100 inspiring women at a conference in Rio.... read more
While looking at laptop computers last week, I was offered something unexpected. One brand (think fruit) has a very attractive product – and the retailer provides something extra that was quite enticing. They run a series of free instore... read more
When was the last time you expressed gratitude and thanks to another business woman for showing you the way, for providing insight or inspiration? I just spent two-and-a-half days with over 100 inspiring women at a conference in Rio.... read more
I was contacted recently by an organisation that is doing some work for a corporate client. This client has a female employee who is searching for the “right” balance between motherhood, work and family. She is feeling guilty for... read more
