Today, while reading an insightful SMH article about the increased number of females on Boards, but the declining numbers of females in the upper corporate ranks, I found myself astonished by the following section of the article: A (noteworthy... read more
In developing and managing your personal brand, the most basic marketing principles apply. In today’s job-hunting environment, the most successful job-seekers are those who understand the value of marketing and apply to themselves those principles that companies have used for... read more
I’m often asked what number of participants or response rate needed for a customer or contact feedback survey. There isn’t one definitive clear answer. A range of factors needs to be considered when designing a survey and the number of participants... read more
What happens in Vegas stays in Vegas. But what happens online stays online for a long, long time! Follow these tips to make sure you’re not inadvertently killing your social media reputation: Consistency Consistency is the key to maintaining... read more
Ghazaleh Lyari is the Founder and Managing Director of Ghermez Cupcakes, a gourmet cupcakes company that uses nothing but the best, wholesome ingredients. In this In Her Shoes interview, Ghazaleh discusses: her inspirations for becoming a business owner the... read more
Twitter? Facebook? Blogs? YouTube? Which social media tools will give you the best returns on your investment? Well, it depends?? Twitter I use Twitter when I want to communicate something that’s short and sharp and I often link to... read more
For most of us, the workday consists of 2 activity types: ‘Out There‘ and ‘In Here‘. Out There are meetings, emails, conversations – interactions with others to communicate, advance projects and solve problems. In Here are little buds of... read more
Most people are nervous when they go to a job interview. However, by preparing beforehand, you won’t have anything to worry about. Believe it or not, occasionally the person conducting the interview is nervous too! One of the best... read more
Once you’ve made the decision to look for a new job, it’s normal to want it to happen as soon as possible. Your sense of urgency will vary depending on whether you are out of work, have compelling reasons... read more
So, you’ve decided to leave the boardroom (or cubicle) so that you can run your own show, set your own rules, achieve a long-time dream of being your own boss. Good for you. Almost 50% of the Australian Businesswomen’s... read more
It’s not a revelation, interviews are typically all about the potential employer throwing any range of questions at you and your role is to be ready! Have prepared responses, be engaged and ready to think on your feet to... read more
In his book, Blink: the Power of Thinking without Thinking, Malcolm Gladwell suggests that people make up their minds about the people they meet almost instantaneously – within two seconds. Our initial impressions are processed incredibly quickly and rely... read more
