Your company website is another member of your sales team. If promoted correctly, thousands of potential and existing clients will view your website regularly. Is the information on your website convincing potential clients to purchase from you over the... read more
How many businesses concentrate most of their marketing efforts on bringing in new customers – and pay very little attention to keeping the ones they’ve already got? Any marketing program worth its salt will get prospects to visit your... read more
Anyone who has ever tried to generate publicity for their business will know it doesn’t happen overnight; it’s more of a slow burn. Of course there are ways to get noticed quicker, like pulling a huge publicity stunt like... read more
HerBusiness’s new Social Media Crash Course will help you to get started in social media and know what is best used for. This two-part online workshop is an easy way to learn about Facebook, Twitter, LinkedIn, blogs and YouTube —... read more
While it seems the benefit in a mentoring relationship should belong to the mentoree, often (and rightly so), the rewards occur on both sides of the relationship. The mentoring relationship can be a rewarding role for BOTH the Mentor... read more
When distributing a media release or contacting the media with a newsworthy story, it is important to remember that the media work to very tight deadlines and may require your input at short notice. Your ability to provide the... read more
Tired of plain text? Wondering how to add some pizzazz to your updates? Web content does not need to be boring! As seen from Pinterest and Instagram’s skyrocketing numbers, the online world is madly in love with visual content.... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Carolyn Dufton, author of The F World – Franchising: The Best, The Worst and... read more
According to bestselling author, Erik Qualman, Digital leaders are made, not born. In an exclusive webinar interview with the Australian Businesswomen’s Network on 17 May, Qualman will show how, with advanced technologies, everyone can exert more direct and indirect... read more
I wrote this blog post on 6th October 2011, after the passing of Steve Jobs, but never posted it. After watching the documentary “Steve Jobs: Billion Dollar Hippy” recently on ABC, I thought it was time to share my... read more
Just as you might drive aimlessly around an unfamiliar area if you don’t have a map, you run the risk of drifting aimlessly throughout your working life if you don’t have a career plan. But the stakes are much... read more
Mandi Gunsberger is the CEO and Managing Editor of Babyology, a lifestyle website that keeps hip parents and their bubs up to date with the world of baby-related design. This article explores Mandi’s experience with a business mentor and... read more
