Like most Australians, I’ve spent the last few weeks in awe of the talent and determination of our elite Olympic and Paralympic athletes. Apparently exercise rates soar every four years — according to Deloitte, almost half the participants in... read more
Your About page is possibly one of the most important pages on your website or blog after the homepage. People read your About page to see how credible and trustworthy you are. They’re also looking for little clues that... read more
An important part of your public relations strategy should be your PR presence on your own website. Many business owners are not aware of the importance of ensuring their website is media friendly. Often, when the media has received... read more
Being successful in business has a lot to do with minimising costs and maximising profits. This means being informed on how much you are spending on marketing activities and knowing whether they are giving you a good return on... read more
As part of the BOOKED for Lunch series, we will host an interview with productivity expert Jason Womack, author of new book Your Best Just Got Better: Work Smarter, Think Bigger, Make More on 20 September at 12pm. During... read more
I’m not really one for math, but here’s a thought… instead of slogging away at driving more traffic to your site, why not have a go at getting more conversions from the visitors already on your website? Let’s say... read more
Yesterday morning, Sydney Lord Mayor Clover Moore officially launched Women’s Agenda, a recently-launched website for career-minded women. The Australian Businesswomen’s Network was invited to the Town Hall gathering where the Lord Mayor spoke about the ongoing need for women... read more
A good site structure is an important part of an effective website, but if your offer sucks, all your planning and designing counts for nothing; so don’t sweat the small stuff and get on with what matters… As a... read more
What do you do when you see a competitor featured in the media? Do you get mad and wonder ‘why didn’t they ask me?’ If this is a reaction you’re familiar with, it might be time to make over... read more
Are you addicted to distraction? I have a feeling I might be. How many things do you have ‘on the go’ at any time? If you’re like me, the answer is: ‘probably more than is healthy’. And, if this... read more
I’ve been an advocate of database development and maintenance for a long time, but when I tested mine with co-hosting Sydney Business Month, I was reminded of crucial elements. Here are five core databse aspects I found essential recently:... read more
As the next generation of the family start out in the business world, one asked “Why should I need to leave my phone in my bag?’. This conversation made me wonder – is it me who is out of... read more
