5 Ways To Overcome Writer’s Block
If you have a business or career or life of any sort then there’s a good chance you have to write. But what if you feel stuck? What if the flashing cursor mocks you? What if nothing comes? Here... read more
Write Like a Thought Leader
Words can be marvellous persuasive tools for business leaders. And you can build your relationship with your clients through thought leadership material that demonstrates your expertise. A great deal of what we write in business is intended to influence... read more
How to Market Your Business Online
Years ago, generating new business meant sending direct mail, cold calling, or good old newspaper advertising. Marketing has moved on (significantly!) and today without a website, and a good understanding of how to market your business online, will mean... read more
World Champion Surfer Layne Beachley: Goals, Achievement and Never Giving Up
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to World Champion surfer Layne Beachley. Layne established the Aim for the Stars Foundation in... read more
Developing a winning edge!
Whether you have developed a product or service business, if you don’t innovate, eventually you will disappear. Competition is intensifying and most companies are fighting to retain their market positions and customer loyalty, making innovation a ‘must have’, just... read more
Jargon Busting: Is Your Marketing Pushing Your Customers Away?
Every industry has its code; the jargon that serves as shorthand for everything from concepts and instructions to products and roles. If you’ve been working in your industry for a while, you may not even remember a time when... read more
ABN Board Member Amanda MacLean’s Loyal Cat, Georgia
Amanda MacLean is the Practice Manager for Equitas Wealth, providing strategic and operational advice to ensure that clients receive the best quality service possible. Having accrued twenty-five years of experience in business, Amanda has worked in senior management for... read more
Social Media Policy Essential For All Workplaces
Many employers are struggling to get their head around social media. As it continues to grow and slowly seeps into the business environment, a variety of communication opportunities have emerged. Increasingly, social media is becoming an important tool for... read more
Using Social Media to Build Credibility
Click here to download this episode. Catriona Pollard is the Director of CP Communications, an agency that provides specialist PR and social media strategies that achieve positive media coverage. Social media can help you build relationships and establish... read more
ABN Board Member Amanda MacLean’s Loyal Cat, Georgia
Amanda MacLean is the Practice Manager for Equitas Wealth, providing strategic and operational advice to ensure that clients receive the best quality service possible. Having accrued twenty-five years of experience in business, Amanda has worked in senior management for... read more
Give Your Mind a Break, But Listen to that Voice of Reason
Sometimes you get in a headspace that is not healthy for your business. On the surface everything is okay; you’re getting the bare minimum done. But you’ve lost your enthusiasm, your drive to do more, to be better and... read more
Lead Capture Boxes: Are You Losing Customers By Asking Too Much?
How is your online lead capture strategy going? Internet marketing can be a tricky business, and I don’t want to toot our own horn (toot toot), but over at Web123 we’ve had a great response to our new home... read more