Twitter is often misunderstood and little-used by many small businesses, sitting second place to Facebook Pages and often behind LinkedIn as a social media platform. I personally love Twitter for business and only wish I could dedicate more time... read more
An entrepreneur recently asked me about passion. He was always so passionate about his company’s products and the latest and greatest thing that he was doing that he couldn’t stop talking. Then suddenly he would notice that faraway look... read more
It’s shaping up as a big year for small business in Australia. We kicked off with the inaugural Australian Small Business Commissioner opening his doors for business. Former Victorian Small Business Commissioner Mark Brennan has taken on the role of... read more
Why Social Media Matters Today I’d like to write about why social media matters — not why it matters to your competitor, or anyone else — but why it matters to you specifically. I’m not an advocate for jumping... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Dr Yvette Blount, research coordinator for the Australia Anywhere Working Research Network at Macquarie... read more
The trick to building a good eCommerce site is, at its most basic level, good usability. Getting visitors to the right products quickly, and making it pain-free to buy something is a big part of being a profitable shop... read more
Instagram allows people to take photos from their smart phone, apply a filter and share the photos. Now, what is interesting about Instagram is that it started as a very personal social network; it didn’t really have a business... read more
As a successful business owner or leader, you understand how important it is for your company to be seen on the Internet. You probably also know that website designers like to talk about a mystical voodoo science called “Search... read more
An important skill for people wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations, you will have a better chance of... read more
For years, business leaders have thrived on predictability, and accordingly, lead with a reliance on the predictability of cause and effect thinking. Nowhere is this more evident than in our reliance on budgets. Leaders persist with the more traditional... read more
This is the time of year we’re making, and breaking, resolutions. Resolutions about our health, our wellbeing and our business. I think, as we get older, we start to see resolutions for what they are. High expectations that we... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Lauren Brown, Managing Director of Pulse Marketing and previous winner of the Telstra NSW... read more
