I’m uncomfortable. Seth Godin’s book The Icarus Deception has gotten under my skin. He’s asked me to do more, make more, be more – not because he somehow figured out that I’m a Type A personality, but because I... read more
I was fortunate enough to be invited to a Glen Eira Women Business Network event where the key speaker was Ita Buttose, a well-known Australian businesswoman, journalist, speaker and – dare I say – born entrepreneur! Ita stirred up... read more
A blog is a fantastic way to communicate more than just the nuts and bolts of what you sell. It shows who you are. And that, as I’ve talked about before, builds trust. Blogging is also an easy way to create... read more
The Australian federal election campaign is underway! Or is it? It’s an interesting time for those of us working in government relations. Accustomed to the structure of a 33-day election campaign that focuses our lobbying efforts, we are now... read more
Shock-Horror! The Super Bowl is not something I am usually interested in, however, I AM always drawn to it for its fame in the advertising world. Its fame stems from it being the most expensive, yet highest reach event... read more
‘Cloud’ may not be the best word to use for making business owners feel confident about a potential home for their precious data. It is just a word though and the enormous benefits can’t be ignored. The ‘Cloud’ is... read more
Ariane May values the importance of appearance and the impact a certain look or style can have on a person’s perceived credibility. However, finding products that she could customise to ensure the perfect fit, hide figure flaws and accentuate... read more
Recently, I came home to a postcard from a boutique fashion retailer. They actually sell clothes that 40+ women like me can wear and enjoy – bliss. Was there anything incredibly unusual about the postcard? Not really. What mattered... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Jane Cay, founder of birdsnest.com.au, a business based in Regional Australia that has grown... read more
Recently, I came home to a postcard from a boutique fashion retailer. They actually sell clothes that 40+ women like me can wear and enjoy – bliss. Was there anything incredibly unusual about the postcard? Not really. What mattered... read more
As the New Year dawned and people were firming up their lists of resolutions for 2013, a small community in southern Tasmania became the centre of the country’s – and the world’s – attention. Almost all of Dunalley was... read more
When we are candidates and going through the interview and job seeking process, we seem acutely aware of the concept of making a good first impression. We spend time and energy thinking about how we will present for the... read more
