It’s tax time, and that means it’s a great time to ask your accountant about what you owe and what expenses you can claim as deductions. In most cases, whether you are a business owner or employee, Australian Businesswomen’s... read more
Sales, profit and cash are key issues in management. If you get these working, you’re well on your way to a sustainable business with capacity to grow. Most people focus on sales. I’ll begin with profit! The reason is,... read more
Click here to download this episode. Christena Singh from Sensis is the author of the Yellow Social Media Report. The 2013 Yellow Social Media Report covers the full spectrum of the social media environment in Australia and reveals... read more
If you don’t work in the marketing industry, the terms Promotional Marketing, Brand Activation and Experiential Marketing can seem daunting. This is where I hope to shed some light. As business owners, we often have to wear many different... read more
Part 3 – Diagnosing Penguin 2.0 Problems for Small Biz Owners When someone types a word into Google when looking for your product, that word is called a keyword. When that keyword is turned into a link (using HTML... read more
Part 4 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Matt Cutts, CEO of Google has always said that user experience is the most important part of any website. This means that every single algorithm change is designed... read more
Part 1 – The Facts of Google’s 23 May 2013 Penguin 2.0 Update So, you’ve been bitten by Penguin 2.0. Your traffic is suddenly down, possibly WAY down. You’ve Googled it and it seems it all started when Penguin... read more
Part 2 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Reversing the SEO effects of Penguin 2.0 can be simple or very, very difficult. If you outsource it, you might be looking at some big fees, as it’s a... read more
Part 3 – Diagnosing Penguin 2.0 Problems for Small Biz Owners When someone types a word into Google when looking for your product, that word is called a keyword. When that keyword is turned into a link (using HTML... read more
Part 4 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Matt Cutts, CEO of Google has always said that user experience is the most important part of any website. This means that every single algorithm change is designed... read more
Last week I was introduced to a great little app by Frances Pratt, our HerBusiness blogger and sales guru. Pomodoro (yes, Italian for tomato) is a little time management tool that breaks your time into 25 minute blocks. So... read more
“I realise that I am, in many ways, on the right track and that all successful business owners have at one stage faced the same challenges.” That’s an actual comment from one of the business owners who attended the... read more
