Branding is one of the most important building blocks in the marketing of your business. Get it and your marketing plan, strategies and tactics right and you’re on your way to connecting with your ideal customers. When I sit... read more
At the end of the financial year, many small business owners will have handed over their financial records to an accountant, clueless about the financial state of their business. A lack of basic financial education means that they’re not... read more
Spencer Travel, managed by Penny Spencer, is a global-thinking, award-winning corporate travel management company. It was founded in 1998 and over the last 14 years has grown from a 1 million dollar turnover to a 30 million turnover. This... read more
Click here to download this episode. Margie Warrell is the author of Stop Playing Safe: Rethink Risk. Unlock the Power of Courage. Achieve Outstanding Success and Find Your Courage: 12 Acts for Becoming Fearless at Work and in Life.... read more
There are a lot of powerful words in the English language. Words like LOVE and HATE, EXCLUSIVE, PROMISE and FREE. These words can help you spice up your marketing and, more importantly, help your marketing message stand out. But... read more
Throughout my 15 years of marketing, business owners have consistently provided one clear message: Times are tough. Sometimes this statement becomes an excuse. An excuse not to spend money on marketing. An excuse to cover for poor business decisions.... read more
I was recently speaking about using social media for thought leadership and several attendees asked what to do when things went bad. It’s a great question and one we’d like to avoid thinking about, but just in case... read more
It doesn’t matter what business or industry you’re in, some customers you’ll love, and some you won’t. Some customers are a dream and others are just nightmares and there’s nothing we can do about that…. Or is there? When... read more
Think of your favourite brand. How does it make you feel? Do you trust it to deliver every time? Are you more loyal to this brand over others? It’s no secret that a great brand has the ability to... read more
Jodie Fox is the co-founder of Shoes of Prey, and is one of the four co-founders of Sneaking Duck. Shoes of Prey is a website where women can design their own shoes. Sneaking Duck is an online optical fashion... read more
As a small business owner, I was lucky enough to be invited to kick off the Victorian Small Business Festival with a table of fabulous women from ABN hosted by Suzi Dafnis. Small business is big business, particularly in... read more
A big sigh of relief could be heard across the nation as the Prime Minister, Kevin Rudd, finally called the federal election over the weekend. Now we have a date, 7 September, we can stop the speculation, focus on... read more
